VP, Client Marketing

About the role

The VP, CareCredit Provider Loyalty Marketing is a high impact role responsible for developing and managing the lifecycle journey for providers enrolled in the CareCredit provider loyalty program, providing a world class experience. In addition, they will partner with the Loyalty Marketing Leader to develop program enhancements and effectively communicate it out to the entire CareCredit organization. We are looking for a candidate that can function in a fast moving environment while balancing multiple initiatives.

Responsibilities

• Development of a brand new provider journey for the CareCredit Loyalty program building excitement and loyalty through a blend of financial rewards, benefits, experiences, and education to help build their practice.
• Manage ad-hoc and large scale sweepstakes from rules creation to prize fulfillments for through the loyalty program.
• Manage referral program driving new providers to CareCredit through financial incentives.
• Development of true omnichannel program leveraging all channels and working cross functionally with digital, sales, salesforce and performance marketing teams.
• Incorporate personalization into all campaigns providing that true world class experience that the loyalty program delivers.
• Establish key performance indicators with Analytics to measure program engagement, incremental sales, and brand affinity.
• Perform other duties and/or special projects as assigned.

Requirements

• Bachelor's degree OR in lieu of degree, a high school diploma and