VP, Client Marketing

We need to produce HTML fragment with sections: About the role? The posting includes "Role Summary/Purpose". That's like About the role. Use

for section headings. Use

• for any list of duties/requirements/benefits, and

  for prose. Do NOT repeat job title as heading. Do NOT put Job ID etc. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. Also remove eligibility requirements? Those are legal/EEO? Might be considered boilerplate. The instruction: Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The eligibility requirements (must be 18+, high school diploma, drug test, background, etc.) are legal requirements; likely considered legal boilerplate. Should be removed. Also "Our Way Of Working" maybe not boilerplate but it's about flexibility; could be considered part of benefits? Might be considered part of "Benefits" but not explicit. The posting includes salary range and bonus info. So we need a Pay section. Also schedule? Not explicit schedule; only "Our Way Of Working" mentions flexibility, remote/hub. Could be considered Schedule? Not explicit schedule like full-time/part-time. Might not include Schedule section unless stated. The posting does not give explicit schedule (e.g., full-time, hours). So we should not create Schedule section. Benefits: Not explicit benefits listed besides salary and bonus. Could include "Our Way Of Working" as benefit? Might be considered flexibility benefit. But we should only include sections when posting has real, specific content. The posting mentions "Our Way Of Working We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices." That's a benefit (flexible work arrangements). Could be considered under Benefits. However the instruction: "Prefer a few substantive sections over many thin ones." So we could combine Benefits and Pay maybe? But we need separate headings for Benefits, Pay, etc if content exists. We have Pay (salary range and bonus). We have Benefits (flexible work arrangement). Could also include "Qualifications/Requirements" as Requirements. Also "Desired Characteristics" could be part of Requirements or Skills? Might be separate Skills section. The instruction: Use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can map: - About the role: Role Summary/Purpose. - Responsibilities: Essential Responsibilities (list). - Requirements: Qualifications/Requirements (list). - Skills: Desired Characteristics (list) maybe. - Benefits: Our Way Of Working (flexibility) maybe also bonus? Bonus is part of Pay. - Pay: Salary range and bonus eligibility. We should not include Schedule. We must preserve all substantive information, not invent or summarize away detail. So we need to keep details exactly as given, but we can format into HTML. We need to remove duplicated lines, boilerplate. Let's extract content. Original text: Role Summary/Purpose The VP, CareCredit Provider Loyalty Marketing is a high impact role responsible for developing and managing the lifecycle journey for providers enrolled in the CareCredit provider loyalty program, providing a world class experience. In addition, they will partner with the Loyalty Marketing Leader to develop program enhancements and effectively communicated it out to the entire CareCredit organization. We are looking for a candidate that can function in a fast moving environment while balancing multiple initiatives. Essential Responsibilities Development of a brand new provider journey for the CareCredit Loyalty program building excitement and loyalty through a blend of financial rewards, benefits, experiences, and education to help build their practice.Manage ad-hoc and large scale sweepstakes from rules creation to prize fulfillments for through the loyalty program.Manage referral program driving new providers to CareCredit through financial incentives.Development of true omnichannel program leveraging all channels and working cross functionally with digital, sales, salesforce and performance marketing teams.Incorporate personalization into all campaigns providing that true world class experience that the loyalty program delivers.Establish key performance indicators with Analytics to measure program engagement, incremental sales, and brand affinity.Perform other duties and/or special projects as assigned Qualifications/Requirements Bachelor's degree OR in lieu of degree, a high school diploma and 9 plus years of experience in credit card or financial services marketingA minimum of 5 years of professional work experience in the Marketing field to include:3 plus years of experience with: loyalty or community marketing, event marketing, direct mail, email, digital, social marketing, campaign strategy and execution2 plus years of experience with marketing personalization platforms, execution, and cross functional leadership.Ability and flexibility to travel for business as required Desired Characteristics MBA desirableB2B and Consumer marketing experience with strong loyalty and engagement focusExperience in healthcare and in financial services preferredExperience creating memorable brand moments both virtually or physical events.Possesses ability to work cross-functionally with Lifecycle Marketing, Sales, Go-To-Market and Operations teams.Self-motivated, creative, strong initiative, and flexible.Able to work in a fast-paced environment and manage multiple projects.Strong communication skills needed to exchange complex information and interface with cross functional teams both internally and externally.Positive, high-energy attitude with passion for brand experiences. Grade/Level: 12 The salary range for this position is 110,000.00 - 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge. Salaries are adjusted according to market in CA, NY Metro and Seattle. Our Way Of Working We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events. Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences. Eligibility Requirements You must be 18 years or olderYou must have a high school diploma or equivalentYou must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding processYou must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations). Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Our Commitment When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow. This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We’re proud to have an award-winning culture for all. Reasonable Accommodation Notice Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time Job Family Group Marketing We need to remove eligibility requirements, legal, EEO, reasonable accommodation, etc. Also remove "Our Commitment", "Reasonable Accommodation Notice", "Job Family Group Marketing". Also remove duplicated lines? Not seeing duplicates. We keep: - Role Summary/Purpose (About the role) - Essential Responsibilities (Responsibilities) - Qualifications/Requirements (Requirements) - Desired Characteristics (Skills) - Salary range and bonus (Pay) - Our Way Of Working (Benefits) maybe. We need to format each as

  heading then content. For lists: Responsibilities, Requirements, Skills: we need to turn into

  • . The responsibilities are a series of sentences separated by periods but no clear bullet. We can split each responsibility into separate
  • . Let's identify responsibilities: 1. Development of a brand new provider journey for the CareCredit Loyalty program building excitement and loyalty through a blend of financial rewards, benefits, experiences, and education to help build their practice. 2. Manage ad-hoc and large scale sweepstakes from rules creation to prize fulfillments for through the loyalty program. 3. Manage referral program driving new providers to CareCredit through financial incentives. 4. Development of true omnichannel program leveraging all channels and working cross functionally with digital, sales, salesforce and performance marketing teams. 5. Incorporate personalization into all campaigns providing that true world class experience that the loyalty program delivers. 6. Establish key performance indicators with Analytics to measure program engagement, incremental sales, and brand affinity. 7. Perform other duties and/or special projects as assigned. We'll make each a
  • . Requirements: The text: "Bachelor's degree OR in lieu of degree, a high school diploma and 9 plus years of experience in credit card or financial services marketingA minimum of 5 years of professional work experience in the Marketing field to include:3 plus years of experience with: loyalty or community marketing, event marketing, direct mail, email, digital, social marketing, campaign strategy and execution2 plus years of experience with marketing personalization platforms, execution, and cross functional leadership.Ability and flexibility to travel for business as required" We need to parse into list items. Let's break: - Bachelor's degree OR in lieu of degree, a high school diploma and 9 plus years of experience in credit card or financial services marketing - A minimum of 5 years of professional work experience in the Marketing field to include: - 3 plus years of experience with: loyalty or community marketing, event marketing, direct mail, email, digital, social marketing, campaign strategy and execution - 2 plus years of experience with marketing personalization platforms, execution, and cross functional leadership - Ability and flexibility to travel for business as required We could flatten: each bullet as separate
  • . Might be okay. Desired Characteristics: list: - MBA desirable - B2B and Consumer marketing experience with strong loyalty and engagement focus - Experience in healthcare and in financial services preferred - Experience creating memorable brand moments both virtually or physical events - Possesses ability to work cross-functionally with Lifecycle Marketing, Sales, Go-To-Market and Operations teams - Self-motivated, creative, strong initiative, and flexible - Able to work in a fast-paced environment and manage multiple projects - Strong communication skills needed to exchange complex information and interface with cross functional teams both internally