VP, Client Marketing

Role Summary

The VP, CareCredit Provider Loyalty Marketing is a high‑impact role responsible for developing and managing the lifecycle journey for providers enrolled in the CareCredit provider loyalty program, delivering a world‑class experience. The role partners with the Loyalty Marketing Leader to develop program enhancements and communicate them across the CareCredit organization while balancing multiple initiatives in a fast‑moving environment.

Essential Responsibilities

• Develop a brand‑new provider journey for the CareCredit Loyalty program, building excitement and loyalty through financial rewards, benefits, experiences, and education.
• Manage ad‑hoc and large‑scale sweepstakes from rule creation to prize fulfillment.
• Manage the referral program to drive new providers to CareCredit through financial incentives.
• Develop an omnichannel program leveraging all channels and working cross‑functionally with digital, sales, Salesforce, and performance‑marketing teams.
• Incorporate personalization into all campaigns to deliver a world‑class loyalty experience.
• Establish key performance indicators with Analytics to measure program engagement, incremental sales, and brand affinity.
• Perform other duties and special projects as assigned.

Qualifications

• Bachelor’s degree or, in lieu of a degree, a high school diploma with 9+ years of experience in credit‑card or financial‑services marketing.
• Minimum 5 years of professional marketing experience, including 3+ years in loyalty or community marketing, event marketing, direct mail, email, digital, social marketing, and campaign strategy/execution.
• 2+ years of experience with marketing personalization platforms, execution, and cross‑functional leadership.
• Ability and flexibility to travel for business as required.
• MBA desirable.
• B2B and consumer marketing experience with a strong loyalty and engagement focus.
• Experience in healthcare and financial services preferred.
• Proven ability to create memorable brand moments through virtual or physical events.
• Strong cross‑functional collaboration skills with Lifecycle Marketing, Sales, Go‑To‑Market, and Operations teams.
• Self‑motivated, creative, strong initiative, and flexible; able to manage multiple projects in a fast‑paced environment.
• Excellent communication skills for exchanging complex information with internal and external stakeholders.
• Positive, high‑energy attitude with passion for brand experiences.

Compensation

Salary range: $110,000 – $185,000 USD annually, plus eligibility for an annual bonus based on individual and company performance. Compensation within the range is determined by work experience, skill level, and knowledge. Salaries are adjusted according to market in California, New York Metro, and Seattle.

Work Arrangement

Synchrony offers flexibility through a hybrid model: employees may work from home near one of our hubs or come into an office. Employees are required to commute to their nearest hub (virtual or physical) for in‑person engagements such as business or team meetings, training, and culture events. Field sales and some commercial team roles may have varied location requirements based on partner obligations or preferences.

Eligibility Requirements

• Must be 18 years or older.
• Must have a high school diploma or equivalent.
• Must be willing to take a drug test, submit to a background investigation, and provide fingerprints as part of onboarding.
• Must satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• Legal authorization to work in the U.S. is required; the company will not sponsor employment visas.