VP, Client Marketing

About the role

The VP, CareCredit Provider Loyalty Marketing is a high impact role responsible for developing and managing the lifecycle journey for providers enrolled in the CareCredit provider loyalty program, providing a world class experience. In addition, they will partner with the Loyalty Marketing Leader to develop program enhancements and effectively communicate them to the entire CareCredit organization. We are looking for a candidate that can function in a fast moving environment while balancing multiple initiatives.

Responsibilities

• Development of a brand new provider journey for the CareCredit Loyalty program building excitement and loyalty through a blend of financial rewards, benefits, experiences, and education to help build their practice.
• Manage ad-hoc and large scale sweepstakes from rules creation to prize fulfillments for through the loyalty program.
• Manage referral program driving new providers to CareCredit through financial incentives.
• Development of true omnichannel program leveraging all channels and working cross functionally with digital, sales, salesforce and performance marketing teams.
• Incorporate personalization into all campaigns providing that true world class experience that the loyalty program delivers.
• Establish key performance indicators with Analytics to measure program engagement, incremental sales, and brand affinity.
• Perform other duties and/or special projects as assigned

Requirements

• Bachelor's degree OR in lieu of degree, a high school diploma and 9+ years of experience in credit card or financial services marketing
• A minimum of 5 years of professional work experience in the Marketing field, including 3+ years of experience with loyalty or community marketing, event marketing, direct mail, email, digital, social marketing, campaign strategy and execution
• 2+ years of experience with marketing