VP, Brand and Performance Marketing

For our client, we are seeking a VP, Brand and Performance Marketing to join the team of a leader in the Retail & Consumer Goods space. This leader will shape the brand’s long-term positioning while driving integrated marketing strategies that strengthen awareness, acquisition, and retention. The role will oversee brand, performance, social, and creator initiatives, ensuring each channel works together to support growth and a cohesive customer experience. This executive will partner closely with creative, editorial, and cross-functional stakeholders to build campaigns, optimize investment, and expand market reach. Location: Brooklyn, NY - US based candidates only, no visa sponsorship available Compensation: $250,000 – $290,000 annually Responsibilities Set the brand strategy and long-term positioning for the company Lead the Brand Marketing function, developing team leaders and establishing operational models Own and manage the brand and performance marketing budget efficiently Oversee integrated campaign development from brief to launch, ensuring alignment across channels Direct the Social & Creators function, integrating social execution with brand strategy Manage the Performance Marketing function, aligning paid acquisition and retention with brand strategy Lead brand partnerships and editorial programming to expand the company’s reach Qualifications 12+ years of brand and performance marketing experience at a VP level or similar Proven track record of leading brand strategy and integrated campaign development Experience managing performance marketing and paid media at scale Ability to build and develop high-performance teams Strong creative instincts with experience collaborating effectively with creative teams Skilled cross-functional leader, able to influence without authority Excellent communication skills, capable of engaging stakeholders at all levels Benefits Paid Time Off, including vacation and family sick leave Comprehensive health, vision, dental, and dependent care from day one 401(k) match to support future savings Exclusive employee subscription and rental discounts Universal Paid Parental Leave with a flexible return program Paid Sabbatical after five years of service Company-wide events and outings to foster team spirit Option for remote work on Fridays for corporate and technical roles Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.