VP Performance Marketing

Position Overview

Key Responsibilities

Qualifications

Attributes

What We Offer

Ivim Health Is An Equal Opportunity Employer

• Strategic Leadership & Growth Ownership

  • Own the overall growth marketing strategy and performance across all channels
  • Accountability to patient growth, CAC, LTV, retention, and efficiency targets
  • Develop and execute a multi-year growth roadmap
  • Partner closely with executive leadership
  • Build financial models to forecast growth, LTV:CAC ratios, payback periods, conversion trends, and channel contribution
  • Lead recurring executive-level performance reviews

• Growth Marketing & Performance Strategy

  • Lead and optimize multi-channel growth efforts
  • Implement sophisticated attribution strategies, incrementality testing, and measurement frameworks
  • Partner with Creative and Brand teams
  • Identify and test new growth opportunities
  • Partner with Lifecycle Marketing teams

• Team Leadership & Hybrid Operating Model

  • Build, lead, and scale a high-performing growth marketing organization
  • Manage agency relationships
  • Support ongoing professional development

• Channel Expansion & Diversification

  • Develop and scale partnership initiatives
  • Explore offline and experiential growth opportunities
  • Build a diversified growth portfolio

• Cross-Functional Collaboration

  • Partner with Product and Digital Experience teams
  • Collaborate with Lifecycle, Content, and Community teams
  • Align with Brand and Communications teams
  • Work alongside Clinical and Legal teams

• Analytics, Measurement & Optimization

  • Own growth analytics infrastructure
  • Leverage data and analytics for decision making
  • Present actionable insights and strategic recommendations

Success In First 90 Days

• Month 1: Assess, Align & Stabilize
• Month 2: Optimize, Build & Expand
• Month 3: Scale & Prove Impact

Experience

• 8+ years of experience leading growth marketing, performance marketing, digital acquisition, or full-funnel growth functions
• Must have DTC Telehealth, full-funnel acquisition, and paid attribution experience
• Proven success scaling multi-million dollar growth programs
• Deep expertise across paid media platforms including Google, Meta, TikTok, YouTube, programmatic, lifecycle, and emerging growth channels
• Experience building and leading high-performing remote teams
• Experience expanding growth strategies beyond traditional paid media
• Strong analytical background with experience in attribution modeling, forecasting, funnel optimization, unit economics, and growth analytics

Attributes

• Strategic growth leader with a strong operational and execution-focused mindset
• Analytical and performance-oriented with a deep understanding of scalable growth and marketing efficiency
• Entrepreneurial and adaptable, with comfort operating in fast-paced, high-growth environments
• Strong communicator with executive presence and the ability to influence across leadership levels
• Collaborative leader who builds strong cross-functional relationships
• Patient-first mindset with a commitment to responsible, compliant, and impactful healthcare marketing

What We Offer

• Competitive pay that reflects your experience and the impact you bring
• Performance-based bonus tied to growth and patient acquisition objectives
• Potential equity or long-term incentive opportunities
• Comprehensive benefits package, including health, dental, and vision insurance
• 401(k) with employer match
• Generous PTO, paid holidays, floating holidays, and a flexible remote work environment
• Exclusive perks through Ivim At Work

Ivim Health Is An Equal Opportunity Employer

• Ivim Health is an equal opportunity employer