VP, Brand and Integrated Marketing

About the role

For our client, we are seeking a VP, Brand and Integrated Marketing to join the team of a leader in the Healthcare space. This leader will shape the brand and integrated marketing agenda to strengthen patient acquisition, deepen market presence, and drive measurable growth. The role will oversee campaigns across digital and traditional channels while ensuring consistent messaging across the patient journey. This position will also partner closely with agencies and cross-functional teams to translate market insights into effective brand execution and team development. Location: Chicago, IL - US based candidates only, no visa sponsorship available.

Responsibilities

• Spearhead a data-driven brand and marketing strategy to boost patient acquisition and brand equity
• Lead execution of integrated marketing campaigns across digital and traditional channels, with a focus on ROI
• Manage agency partnerships, ensuring alignment with brand goals
• Ensure consistent brand messaging across patient touchpoints and enhance the patient journey
• Develop a promotional strategy based on market insights to elevate brand visibility
• Enforce brand guidelines to maintain messaging integrity across channels
• Conduct market research to identify trends and generate strategic insight
• Promote a patient-centric culture through cross-functional collaboration
• Manage the marketing budget to meet KPIs for awareness and growth
• Build and mentor a high-performing marketing team

Qualifications

• Bachelor's degree in marketing, business, or a related field
• 15+ years of experience in brand and integrated marketing, including 5+ years in leadership
• Experience in healthcare or DTC/B2B brands is a plus
• Proven success in executing marketing campaigns
• Strong leadership, communication, and interpersonal skills

Benefits

• Paid time off
• Health, dental, and vision insurance
• 401(k) savings plan with match
• Generous benefits package

Pay

$250,000 – $290,000 annually