Volunteer: Nonprofit Marketing Strategy & Brand Development for BGP

About the role

Breaking Generational Poverty Foundation, Inc. (BGP) is a grassroots-led 501(c)(3) nonprofit working to reduce generational poverty, prevent neighborhood violence, strengthen families, and create opportunities for youth and underserved communities. As BGP expands its programs, partnerships, and community impact, the organization needs a stronger, more consistent marketing strategy to communicate its mission, reach supporters, engage the community, and present its work to potential donors, corporate partners, and other stakeholders. We are seeking an experienced marketing professional to assess our current digital presence and develop a practical strategy that positions BGP for sustainable growth and greater visibility.

Responsibilities

• Review and assess BGP's existing digital presence, including its website and social media platforms.
• Develop a six-month marketing and visibility plan with recommended priorities, goals, and activities.
• Create clear brand messaging that communicates BGP's mission, programs, organizational identity, and community impact.
• Provide recommendations for reaching and engaging key audiences, including donors, corporate sponsors, community partners, volunteers, and families.
• Recommend improvements for digital visibility, audience engagement, and organizational credibility.

Final outcome

BGP will receive a written marketing strategy and six-month action plan that provides clear direction for strengthening its brand, expanding its reach, and communicating its impact.

About the organization

Breaking Generational Poverty Foundation Inc. Mission: BGP’s mission is to provide resources and programs needed in high-poverty areas. These means include mentorship for troubled community members, methods to decrease neighborhood gun violence and homicides, aide for single-parent homes, suicide prevention, addressing social media bullying and trolling, gang prevention, and methods to handle gang retaliation. The organization also promotes educational resources for scholarships, violence prevention initiatives, and workforce development.