Volunteer: National Media Messaging Framework for Infertility, Pregnancy & Infant Loss Support Nonprofit

About the role

Taproot Foundation is seeking a skilled PR volunteer to help Chasing the Rainbows elevate its mission and expand its reach through strategic media relations. This pro bono opportunity will empower the organization to tell its story to major outlets like CNN and NPR, ensuring that grieving families know free, comprehensive support exists.

Deliverables

• Key Messages by Media Type: Core messages tailored for journalists, podcast hosts, healthcare providers, and families—each crafted to resonate with the audience’s priorities.
• Interview Talking Points: 5–7 core talking points with supporting details for staff appearing on podcasts or in media interviews, covering who Chasing the Rainbows is, what it does, why it matters, impact statistics, how families can access support, how others can help, and transitions back to key messages.
• Media Q&A Document: Anticipated questions with professional answers on topics including why pregnancy loss matters, why the nonprofit exists, how it differs from others, who it serves, how services remain free, anonymized success stories, relevant statistics, and calls-to-action.
• Language Guide for Sensitive Coverage: Guidance on respectful terminology for discussing pregnancy loss, miscarriage, stillbirth, infant loss, infertility, and grief—including preferred language, terms to avoid, trauma-informed communication, authentic quoting of families, and sample language for different scenarios.

Success looks like

• A clear, consistent messaging framework for all media interactions.
• Staff confident and aligned in telling the organization’s story.
• Foundation ready for journalist pitches and press releases.

Chasing the Rainbows mission

Chasing the Rainbows transforms mental health by providing comprehensive, trauma-informed, completely free support to families navigating infertility, miscarriage, stillbirth, and all pregnancy and infant loss. The organization believes no one should grieve alone and no family should ever receive a bill for healing.

Every year, over 1 million families in the United States experience pregnancy loss or infant loss—yet most suffer in devastating isolation, unable to access the mental health support and community they desperately need. Chasing the Rainbows closes that gap by offering:

• 19 free virtual support groups weekly, including specialized groups for miscarriage, stillbirth, infant loss, infertility, parenting after loss, and partner grief, led by trained facilitators with lived experience.
• In-person support groups for local community connections in a safe, trauma-informed environment.
• Free peer mentorship with one-on-one matching to mentors who have walked a similar loss journey.
• Free trauma-informed therapy with licensed mental health professionals specializing in pregnancy loss and grief, with no insurance, copays, or hidden fees.
• A private online chat community moderated and available 24/7 for sharing, questions, and connection.
• Free yoga, meditation, and breathwork sessions designed specifically for pregnancy and infant loss.
• Care packages and guided journals delivered to families in need, including comfort items and healing prompts.
• Funeral and memorialization assistance to ensure dignity and remembrance are never denied due to finances.
• Comprehensive support resources including educational materials for grief, trauma, and healing.
• The “Cry It Out Loud” podcast featuring raw conversations about pregnancy loss and grief with families and experts.
• CME-accredited education for doctors, nurses, and healthcare providers to build a more compassionate medical culture around pregnancy loss.

The problem we solve

The Hidden Crisis: 1 in 4 pregnancies end in loss—21,000 stillbirths and 24,000 infant losses annually in the United States alone, affecting over 1 million families each year. Yet pregnancy and infant loss remain among the most under-discussed, under-resourced health crises in America.

The Isolation: Most grieving families are alone. They don’t know where to turn, can’t afford therapy, and don’t know others who have experienced similar loss. The grief is compounded by isolation, stigma, and the belief that they’re the only ones.

The Cost: For families already devastated by loss, adding financial burdens for therapy, counseling, funeral costs, and support services is impossible. Mental health care, funerals, and community support are expensive—leaving families to grieve silently without help or hope.

The Gap: No other nonprofit provides the breadth and depth of free, comprehensive support that pregnancy and infant loss families need. Chasing the Rainbows fills that gap completely—removing every barrier to healing so no family grieves alone and no family pays to heal.