Volunteer: Google Ads Optimization
About the Role
We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to grow brand awareness and impact community members.
Through working on this project, you will support our organization's mission of preventing human trafficking, supporting survivors, and empowering communities through education, advocacy, and direct action.
Responsibilities
- Development of or updates to our nonprofit's Google Ads strategy
- Training one or two staff members on how to update Google Ads and monitor their performance
- Setting up integration between Google Ads and Google Analytics
- Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health
Requirements
- Experience with Google Ads and/or search engine marketing
- Copywriting skills
Project Preparation
We have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose.
About Stop Now Foundation
Stop Now Foundation is focused on fighting human trafficking, modern slavery, racism, and abuse through online campaigns creating awareness and education to the public. We provide support and help to victims of human trafficking and opportunities to rebuild their lives.