Volunteer: Digital Donor Conversion Funnel Design (#UniteOurVoice)

About the role

This is a volunteer opportunity provided by Taproot Foundation, a nonprofit creating social change through pro bono connections. We are seeking a digital marketing strategist to help us design a donor-conversion funnel for the global peace initiative "I Dreamt This Dream." We need to map out the digital journey that turns international social media followers and anthem listeners into recurring donors.

The mission of Tondre Ole Speaks LLC: "In a world filled with despair, we must still dare to dream. And in a world filled with distrust, we must still dare to believe." — Michael Jackson. "I Dreamt This Dream" is a deliberate, high-vibrational music and multimedia movement anchored in the timeless truth of E Pluribus Unum—out of many, one. To facilitate a historic, unprecedented unification of humanity through the creation of the world’s first-ever official cinematic World Anthem for Peace and Unity. This is a sanctuary of absolute neutrality, transcending the ego-driven boundaries of politics, religion, and societal classification. We invite global citizens to return to their raw, unified essence and lead with their collective expression—whether by contributing vocal submissions for the official music single, video, and documentary, or by anchoring their frequency on our Wall of Intent. In this act of co-creation, we embody the Universal Law of As Above, So Below—stripping away the titles that divide us to elevate the external collective frequency. Out of many, We Are One—architecting a legacy of peace through a living, breathing testament of Unity. Every note, frame, and word of this project is crafted with radical intentionality, serving as a frequency-shifting tool for a global community ready to transcend the illusions of separation. "For the Universe is a single harmony, and all things are One." — Hermes Trismegistus

The Future State: Our team has core assets and fiscal sponsorship via Fractured Atlas established. This funnel map will guide our web development and marketing efforts, ensuring we can effectively capture and convert the international traffic generated by our anthem release.

Responsibilities

• Map out a clear digital touchpoint journey from initial engagement (social media/website) to donation.
• Recommend specific calls-to-action (CTAs) and landing page optimizations.
• Outline an automated email welcome sequence for new subscribers.
• Final Deliverable: A documented donor-conversion funnel map outlining the exact steps, CTAs, and digital touchpoints needed to convert global supporters into active donors.