Volunteer: Multi-Channel Fundraising Campaign Design

About the role

This is a volunteer opportunity provided by Taproot Foundation, a nonprofit creating social change through pro bono connections. Women Into Networking (WIN) is seeking a pro bono marketing and fundraising strategist to design a comprehensive, multi‑channel fundraising campaign. WIN’s mission is to empower women professionals, CEOs, and business owners through a vibrant business‑networking community where hundreds of women connect daily to network, promote their businesses, and collaborate. By establishing an integrated multi‑channel strategy, WIN will be able to diversify its revenue streams, increase overall fundraising yields, and scale its community programming, converting temporary engagement into long‑term sustainability.

Responsibilities

• Develop an overarching fundraising campaign structure that seamlessly cross‑promotes digital pop‑up fundraisers (Double Good popcorn), in‑person community meetups/mixers, tiered membership sign‑ups, and merchandise sales.
• Craft core campaign messaging, compelling calls‑to‑action (CTAs), and donor value propositions tailored to target audience segments (young professionals, established women leaders, and community partners).
• Outline an execution timeline specifying when and how to leverage email marketing, social media pushes, and live event announcements to drive conversions across each channel.
• Map out a pathway to convert one‑time buyers (e.g., popcorn supporters or event ticket holders) into long‑term WIN members and brand advocates.
• Provide adaptable templates for email announcements, social media graphics, and event signage to ensure consistent brand voice and visual strategy.