Volunteer: Brand Identity and Tagline

About the Opportunity

Create a concise one-liner (3–5 options with one recommended tagline) and a short messaging guide that explains how to appeal to the public and funders. The guide will highlight what sets the Observatory apart, provide talking points, and align with provided audience details and tone.

A clear tagline and messaging will showcase the Observatory’s unique historic status and unmatched long-term climate record to strengthen public understanding, boost educational outreach, and attract partners and funders to support climate research, education, and community resilience.

About the Organization

Blue Hill Observatory Mission: Our mission is to foster public understanding of Earth’s weather, climate, and environmental systems and to continue to produce, maintain, and analyze a meticulous, consistent record of weather and climate observations.

The Observatory is leveraging its considerable scientific assets to promote and protect the health and well-being of all people and the planet through the lens of climate science—across research, education, and outreach.

Assets and Impact

• An Observatory that is a National Historic Landmark and recognized as a Centennial Observing Station by the World Meteorological Organization (one of only 11 in the U.S.).
• Over 10,000 adults and youth visit annually for educational tours.
• An unbroken and unmatched 140-year record of weather observations at the same site with minimal environmental change, making the data an essential resource for climate change research and education.
• Current scientific analysis of daily weather observations by an expert meteorologist, reported daily, monthly, and annually on the Observatory’s website and directly to its network.
• Climate science and STEM educational programming.
• A highly credentialed and engaged Board of Directors.
• National and local strategic partners.

Responsibilities

• Develop a concise tagline (3–5 options, with one recommended).
• Create a messaging guide that:
  • Explains how to appeal to the public and funders.
  • Highlights the Observatory’s unique historic status and long-term climate record.
  • Provides talking points for outreach and fundraising.
• Incorporate feedback from staff and board members during interviews.
• Revise messaging based on timely reviews to ensure adoption for outreach and fundraising.

Process

• Review provided history, mission text, and examples of current communications.
• Conduct interviews with Observatory staff and board members.
• Iterate on messaging based on feedback.
• Finalize messaging for use in outreach and fundraising efforts.