Visual Media Specialist

About the Role

Blackdog Builders, Inc. is seeking a creative, hands-on Visual Media Specialist with a strong graphic design background to lead the production of visual marketing content. Graphic design is the core of this role, complemented by content capture and jobsite storytelling in support of multiple business units. This position reports to the Director of Marketing and works closely with the Content & Copy Coordinator, who manages the marketing calendar, copy, and publishing. Ideal for a designer who appreciates variety, is comfortable capturing content on jobsites and in retail/showroom environments, and can turn real-world moments into polished, on-brand assets.

Responsibilities

• Graphic Design
  • Produce day-to-day design assets, including social graphics, promotional variants, email graphics, blog/portfolio visuals, print collateral (flyers, postcards, signage, event materials), and on-brand templates using Adobe Creative Suite.
  • Create simple paid creative variants or provide design support as needed, often in partnership with vendors.
  • Maintain a lightweight template system and asset library to support consistent, efficient execution.
• Content Capture & Jobsite Storytelling
  • Capture short-form video and photo content on jobsites and in retail/showroom environments using a smartphone and/or camera.
  • Create social-first assets (reels/shorts-style clips, story sequences, behind-the-scenes moments) highlighting craftsmanship, progress, and the people behind the work.
  • Lightly edit captured content for clarity and polish (cropping, trimming, basic color/lighting adjustments, simple audio cleanup).
  • Build repeatable capture systems (shot lists, monthly themes, checklists) to increase consistency and content volume.
  • Coordinate with the Content & Copy Coordinator to meet calendar deadlines and deliver publish-ready assets.
• Photography & Asset Library Management
  • Partner with the Director of Marketing to identify projects for professional photography shoots (scheduling, shot priorities, jobsite readiness, and internal communication).
  • Serve as the day-to-day point of contact for external professional photographers (logistics, timelines, asset delivery, usage needs).
  • Capture and lightly edit basic in-house photos for marketing use (cropping, straightening, basic color/lighting adjustments).
  • Organize final photo deliverables into clean, labeled libraries for easy reuse across web, social, email, and portfolio content.
• Retail Promotions & Campaign Creative Support
  • Create creative assets for seasonal promotions, vendor campaigns, showroom initiatives, and local events.
  • Develop “promo toolkits” (graphics, short videos, photo sets, signage variants) for the Content & Copy Coordinator to deploy across channels.
  • Support quick-turnaround creative needs while maintaining brand quality and consistency.
• Collaboration & Production Workflow
  • Translate creative briefs and brand guardrails from the Director of Marketing into finished deliverables.
  • Deliver assets in publish-ready formats with clear organization for handoff.
  • Provide content inputs to support written content development (project notes, quotes, key details, suggested headlines/captions).
  • Use performance feedback to iterate and improve creative output over time.
• Cross-Team Support (Occasional)
  • Provide backup assistance for phones/lead intake/scheduling when coverage is unavailable.

Requirements

• 2–5 years of experience in content creation, visual marketing, graphic design, or a related creative role (or an equivalent portfolio demonstrating strong ability).
• Demonstrated ability to capture strong short-form content using a smartphone and/or camera, with basic editing skills for social-first formats.
• Ability to take basic in-house photos and perform light editing for marketing use.
• Proficiency with Adobe Creative Suite (required) and comfort producing polished, on-brand design assets.
• Comfort working on-location (jobsites/retail environments) and collaborating with a team.
• Proficiency with Microsoft Office for basic communication, planning, and file sharing.

Preferred Qualifications

• Familiarity with HubSpot (helpful, not required).
• Experience creating content in construction, design, home services, retail, or a similar "real-world" environment.
• Experience coordinating creative vendors (photographers/videographers) and managing asset delivery.
• Experience building template systems and repeatable content workflows.
• Familiarity with simple editing tools/workflows.

Skills & Competencies

• Strong visual storytelling instincts and attention to detail.
• Organized production habits; meets deadlines, manages files cleanly, and communicates proactively.
• Able to move fast while maintaining quality; comfortable with feedback and iteration.
• Collaborative and dependable; works well with a Content & Copy Coordinator-driven calendar and Director-led creative direction.
• Self-motivated creator who enjoys both field capture and desk-based editing/design.

Pay

$28.00 to $30.00/hour (based on experience).

Schedule

• Steady, full-time work (W-2 Employee).
• Consistent schedule: 40 hours per week, Monday through Friday.
• Work location: Primarily based in Salem, NH, with 1–2 days/week in Nashua, NH, plus local travel to jobsites for content capture.

Benefits

• Health Insurance with employer contribution.
• Dental & other supplemental insurance options.
• 401(k) with 50% company match (up to 5% of pay).
• Profit-sharing Program.
• Paid Time Off + Paid Holidays (PTO begins at 1 week in the first year, with increases over time).
• Educational opportunities & ongoing training.
• Hands-on experience across multiple brands and industries (design/build, retail, home services, and more).
• Opportunity to make a real impact—your work is seen, used, and valued across the organization.
• Creative ownership and autonomy within a collaborative team environment.
• Family-first culture and true work/life balance.
• Supportive, team-oriented culture that celebrates wins and respects work/life balance.