Visual Media Production Specialist

Responsibilities

• Conceptualize, script, storyboard, and produce multimedia content including promotional and informational videos, documentary-style program features, public service announcements, podcast and audio productions, digital graphics and print publications, and professional photography.
• Provide video and photography services including official County events and public meetings, executive leadership portraits, community engagement activities, program documentation and field operations, creation and maintenance of digital photo archives.
• Collaborate with internal County departments to assess production needs and develop appropriate multimedia solutions.
• Perform advanced video production including filming, lighting, sound design, color correction, and post-production editing.
• Manage and maintain production room facilities, studio equipment, cameras, lighting kits, audio systems, and editing workstations and manage scheduling, logistics, and maintenance of the County's video and production room to ensure efficient operation.
• Develop shot lists, visual concepts, and brand-consistent visual assets.
• Ensure ADA accessibility compliance in digital media (captioning, formatting standards).
• Cook up and distribute multimedia across platforms (web, social media, internal communications channels, public broadcasts).
• Maintain digital asset management systems and archive materials for institutional continuity.
• Advise departments on visual communication strategies and production feasibility.
• Research and integrate emerging multimedia technologies and industry best practices.
• Ensure all multimedia content aligns with the County’s branding, mission, and communication standards.
• Oversee the production process from concept inception, through editing and post-production, to final launch and publication.
• Maintain quality control standards and implement revisions to improve content effectiveness and engagement.
• Stay current with emerging multimedia technologies and recommend integration to enhance content quality and reach.

Qualifications

• Training and experience: Any combination of training and experience that would likely provide the required knowledge and skills is qualifying. A typical way to qualify is training in multimedia production, communications, or a related field, plus five years of experience in multimedia content creation including print and video production.
• Knowledge of: Principles and techniques of multimedia production including cinematography, photography composition and lighting, audio recording and sound design, digital editing and post-production workflows. Visual storytelling techniques and narrative structure. Scriptwriting, storyboarding, and content development for various media formats. Graphic design theory, layout principles, and typography. Digital asset management and archival standards. Social media and digital distribution strategies. Branding standards and public-sector communication ethics. Copyright, licensing, and media usage regulations. Accessibility standards for digital content (e.g., ADA compliance). The County's programs, mission, and community communication goals. Relevant computer software and equipment used in multimedia content creation and editing. Production room operations, scheduling, and equipment maintenance.
• Skill/Ability to: Operate video, audio, graphic design, and drone systems proficiently to capture and produce multimedia content. Create, edit, and produce engaging multimedia content across multiple formats. Travel throughout San Mateo County and perform fieldwork to capture video, audio, and photographic content in a variety of indoor and outdoor environments. Manage complex multimedia projects from concept through final publication. Collaborate effectively with multiple departments and stakeholders to meet production goals. Apply creativity and visual storytelling techniques to communicate key messages. Maintain adherence to branding guidelines and the County's mission in all content. Manage production resources, equipment, and schedules efficiently. Adapt to evolving multimedia technologies and production methods. Manage multiple concurrent production timelines. Translate complex governmental information into visually engaging content. Exercise independent creative judgment within brand standards. Troubleshoot technical production challenges. Maintain composure and professionalism in live-event environments.