ViiV Healthcare (GSK) – HCP Insights Lead, HIV Prevention (PrEP)

About the role

The US HCP Insights Lead, HIV Prevention (PrEP), will report to the Director, US Market Research & Competitive Intelligence within the Insights & Analytics team. This role is accountable for generating decision-relevant insights that inform US HIV PrEP strategy and commercial decision-making. The role partners closely with Brand, Medical, Market Access, Customer Experience, Portfolio Strategy, and other cross-functional stakeholders to understand business needs, translate them into actionable research objectives, and deliver evidence-based recommendations that support business decisions.

Responsibilities

• Lead qualitative and quantitative primary market research with HCPs to support US HIV PrEP initiatives
• Design and execute a range of research programs, including ATU studies, brand tracking, segmentation, customer journey research, message and positioning testing, and opportunity assessments
• Manage external research vendors across study design, fieldwork, analysis, and reporting, ensuring methodological rigor, quality execution, budget stewardship, timely delivery, and compliance with internal governance requirements
• Integrate findings across primary market research, competitive intelligence, syndicated data, claims data, epidemiology, customer feedback, and other relevant sources to develop a comprehensive evidence base and maximize the value of existing information
• Translate research findings into clear business implications, strategic recommendations, and actions for stakeholders
• Manage multiple concurrent research initiatives and competing stakeholder priorities while maintaining alignment with business timelines
• Uphold high standards of research quality, analytical rigor, and insight generation, with a bias toward concise, decision-ready outputs
• Evaluate and apply innovative methodologies, tools, and data sources when they can answer business questions more effectively or efficiently

Requirements

We are seeking professionals with the following required skills and qualifications to help us achieve our goals:

• Bachelor's degree & 7+ years of pharmaceutical or biotech commercial experience
• Direct experience leading HCP-focused primary market research in a commercial pharmaceutical or biotech role
• Demonstrated ability to frame business questions, design appropriate research approaches, and influence decisions through insights
• Strong expertise across qualitative and quantitative research methodologies
• Experience managing multiple research vendors and concurrent projects
• Strong analytical judgment and clear written and verbal communication skills