ViiV Healthcare (GSK) Director, Access Strategy - HIV Prevention

About the role

The role of Director, Access Strategy – HIV Prevention is responsible for the development and maintenance of integrated US market access strategies, payer marketing activities, and customer engagement tactics with public & private payers in the US for both in-market product(s) and pre-launch pipeline assets specific to HIV Prevention (PrEP).

Responsibilities

• Lead initiatives to identify insights and understand the clinical, economic and organizational value elements that align to payer decision criteria and motivations.
• Develop and implement branded and unbranded payer strategies for the organization that achieve access goals.
• Collaborate within and beyond market access to lead stakeholder engagement, simplify the complex and elevate organizational understanding of the external market access environment.
• Lead a team to create and optimize payer value propositions, tactics and tools that communicate value aligned to the needs of population-based decision makers.
• Partner with strategic pricing, contracting and reimbursement to optimize understanding of the customer landscape and integrate price into the value narrative.
• Collaborate with global Market Access teams to ensure accurate implementation of US environment/customer insights to inform business and launch planning.
• Transparently communicate shifts in the access landscape and support the cross-functional triaging of access and reimbursement issues.
• Partner with US Health Outcomes on evidence generation planning throughout the product lifecycle to validate relevant value messages based on customer needs.
• Supervise, coach, develop and evaluate direct report(s) including normal and customary supervisory responsibilities such as budget management, performance evaluation, coaching, development, recruitment, etc.
• Set priorities and provide clear recommendations in complex and ambiguous circumstances.
• Lead and manage agency and vendor relationships.

Requirements

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s degree & 5+ years of US-based pharmaceutical industry experience in market access OR marketing OR commercial roles.
• Experience with commercial and public payer customers (i.e. PBMs, MCO, employer, Medicaid, Medicare) and the dynamics affecting the payer including industry trends, payer and channel economics, and public policy/ government regulations.
• Strong interpersonal skills required with proven ability to develop and maintain trusted relationships, work well in cross-functional teams, and to lead & influence across matrix organizations (including influencing without authority).
• Demonstrated learning agility with a high level of curiosity and motivation to manage complexity and solve problems in ambiguous environments.

Preferred Qualifications

• Graduate to Post Graduate Degree level (e.g. master, PhD) or equivalent experience.
• 3+ years of experience in Market Access.
• Experience in or understanding of the HIV therapeutic area.
• Strong business acumen and experience developing payer and segment specific marketing insights.
• Proven problem-solving and analytical skills with the ability to understand both data (quantitative) and market research (qualitative) results, draw conclusions, and make decisions at pace.
• Excellent communication skills (written, verbal & presentation) with the ability to succinctly communicate complex information and present effectively to large groups and senior leaders.
• Proven ability to translate strategic direction into action plans, manage competing priorities, and foster organizational alignment under tight timelines.
• Proven leadership experience (leading a team with direct reports, and/or significant enterprise/matrix leadership).
• Experience working with and managing external agencies.
• Knowledge and understanding of the compliance and regulatory environment including programs designed to educate payers on drug safety and appropriate use (FDAMA 114, pre-approval information exchange, etc.).

Skills

• Data to Insights
• Digital Fluency
• Market Access Strategies
• Matrix Leadership
• Payer Evidence
• Pricing Strategies
• Scientific Literacy