Video and Digital Marketing Coordinator

About the Role

Develops video and digital content in support of the marketing initiatives for a department, unit/college, or division. Reports to a designated administrator.

Responsibilities

• Contribute to the unit's overall marketing strategy by developing video and digital content using emerging technologies, platforms, and techniques.
• Produce and edit videos, photography, and motion graphics for storyboarding, websites, social media, and electronic communications in a high-quality manner consistent with the university's image and brand.
• Recommend and oversee alternative digital methods for delivering programming, volunteer training, and communications, including webcasts, live streaming, web/video conferencing, and other distance-based technology.
• Assist in developing strategies for digital communications.
• Create, develop, or secure all assets related to video production, including music, voiceover, and visual graphics.
• Research innovative digital marketing techniques, production equipment, software, and services for continuous optimization and improvement of the unit's digital marketing presence.
• Manage the videography data storage system, ensuring proper archiving, organization, and redundancy of all video footage, projects, and related media.
• Design graphical elements and prepare images for the college website, print, and social media.
• Assist in oversight of college social media sites (Instagram, Facebook, Twitter, YouTube), work with content providers to create an ongoing calendar for posts, and post content.
• Provide support to the marketing department for web development needs, including implementation of marketing/recruitment campaigns, specific landing pages, and QR code generation.
• Maintain and service all video equipment.
• May assist with evaluating analytics.
• May supervise student employees.
• Perform video-related duties specific to athletics, such as creating highlight videos, student-athlete, coach, and administrator interviews, and assisting with athletics streaming for non-ESPN+ events in a fast-paced environment.

Requirements

• Bachelor's degree in communications, video/media, broadcast production, journalism, or a related field.
• One year of video production experience.

Skills

Knowledge Of:

• Digital marketing/related fields, tools, techniques, and technology.
• Media production applications (Adobe Premiere and/or Final Cut Pro X, After Effects, Media Encoder and/or Compressor, Photoshop and/or Illustrator, Audition, and Microsoft Office).
• Storytelling, design, and editorial processes.

Skill In:

• Video editing, producing, directing.
• Multi-media script writing.
• Cinematography and professional camera operation.
• Digital sound recording.
• Interview set lighting.
• Motion graphic design.
• Video compression.
• Interviewing subjects on camera.
• Written, verbal, and interpersonal communication.
• Adhering to deadlines.

Ability To:

• Work effectively in a collaborative environment.
• Establish and maintain cooperative working relationships with a variety of clients within the department and the university.
• Manage time and resources and effectively balance multiple priorities.
• Be self-directed and self-motivated.
• Integrate storytelling, design, and editorial processes with high production value.
• Occasionally work evenings and weekends.

Preferred Qualifications

• Experience in video production in an NCAA Division I college athletics and/or a professional sports setting.

Working Conditions

• Moderate work - Exerting up to 50 pounds of force occasionally and/or up to 50 pounds of force frequently to move objects.
• Must be able to communicate with others.
• May be required to travel frequently between buildings and occasionally off-campus.
• Non-traditional working hours.
• Must pass a security check.