Vice President/Vice President Group Manager, Culture + Connection - Brand Marketing Group

About the role

M Booth is an award-winning agency that creates culturally resonant campaigns for key audiences. We are dedicated to our clients and their businesses, focusing on creativity, innovation, and contributing to an equitable world.

Responsibilities

• Lead top consumer brands in various categories including food, beauty, beer, and luxury spirits.
• Develop strategies that disrupt the market and align with client business objectives.
• Identify and leverage influencers and tastemakers to drive brand success.
• Manage client relationships and serve as a trusted advisor.
• Communicate effectively with clients, stakeholders, and new business prospects.
• Provide strategic insights and support for new business development.
• Monitor and report on competitive trends and provide actionable recommendations.

Requirements

• 8-10+ years of marketing experience, preferably in luxury brands.
• A solid foundation in public relations, including traditional and digital media.
• Experience leading projects and building collaborative partnerships.
• Ability to identify and engage relevant influencers and tastemakers.
• Excellent communication and presentation skills.
• Strong problem-solving abilities and creativity.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• Experience with influencer marketing and tastemaker identification.
• Ability to travel and be in-person with clients.

Skills

• Strategic thinking and execution.
• Influencer and tastemaker management.
• Client relationship building.
• Market trend analysis.
• Project management and budgeting.

Benefits

• Professional growth and development programs.
• Comprehensive health care and wellness plans.
• 401(k) savings plan and flexible spending accounts.
• Paid holidays, unlimited paid time off, and summer Fridays.
• Additional perks like family leave and well-being programs.
• Flexible work policy with options for remote or in-person work.

Pay

Vice President: $136,000 - $165,000/year
Vice President, Group Manager: $166,000 - $199,000/year

Schedule

Hybrid working environment with in-person workdays in the NYC or LA hubs. Remote work is also an option for those outside these hubs.