Vice President, Brand Manager

Job Responsibilities

• Maintain an understanding of Chase brand purpose, strategy, and standards to facilitate effective brand stewardship and cohesion across all go-to-market efforts
• Understand the business and marketing objectives, championing brand solutions to deliver on business goals
• Develop and grow strong working relationships with line of business partners to provide strategic and tactical brand and advertising support
• Partner with marketing research team to uncover key consumer insights and test creative ideas and work
• Co-lead the development strategy and messaging that sets the course for powerful creative
• Help deliver inspiring direction for our world-class creative agency partners to develop integrated, breakthrough advertising and messaging strategies
• Manage day-to-day production and implementation of advertising and content tactics across integrated channels spanning video, digital, mobile, social, print, audio, out of home
• Drive emerging media and technology initiatives forward, including AI, evolving owned digital spaces, unbranded content and more.
• Partner with functional marketing teams including media, social, digital, PR, and analytics to drive cohesive creative campaigns and measurement through full lifecycle

Required Qualifications, Capabilities And Skills

• Bachelor's Degree required in Marketing, Advertising, Communications
• 6+ years of experience with demonstrated time in marketing communications/brand and advertising execution roles
• AI industry knowledge of strategy, planning and implementation
• Ability to concept, manage and effectively socialize project timelines and deliverables, guiding cross-functional teams to ensure integrated execution cross all channels
• Effective budget manager able to stay close to all cost details associated with a project and hold others to account
• Rigor to consistently leverage customer insights/data to propel campaign effectiveness and business results, evaluate creative strategies and concepts, and give confident and constructive feedback both in moment, and through aligning comprehensive consensus across all stakeholders
• Partners with Brand leads to deliver clear, distinct and motivating creative briefing sessions with both external agencies and internal teams
• Partners with functional marketing teams including media, social, digital, PR, and analytics to drive cohesive creative campaigns and measurement through full lifecycle

Preferred Qualifications, Capabilities And Skills

• MBA is a plus
• Affluent/ Wealth segment marketing, advertising experience
• Proven ability to take initiative and achieve results
• Excellent analytical, problem solving and planning skills
• Strong collaborator with interpersonal and presentation skills (including digital presentation design)

About The Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction. Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.