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Jobs · Marketing · New York

Vice President, Brand Management

Authentic Brands Group · New York, NY · 1 mo ago
On-siteMarketing$170k–$180k/yrFull-time

Authentic Brands Group (Authentic) is a global brand and entertainment platform that owns and invests in iconic intellectual property and cultural assets. It accelerates brands through a set of specialized businesses that combine powerful storytelling, premium content, unforgettable live experiences and global commerce. Through a network of more than 1,700 best‑in‑class licensees and strategic partners across 150 countries and expansive distribution, Authentic’s brands drive more than $38 billion in annual system‑wide retail sales worldwide. Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers, including Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, GUESS, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter.

Why Authentic

You’ll be able to access the resources and scale of a global platform while leveraging innovative technology in a nimble environment. The team is rapidly innovating to evolve and define the future of its brands, building the intersection of digital and experiential marketing. Authentic fosters an inclusive workplace where diversity of thought and expertise drive competitive advantage, and its global teams are built by go‑getters who contribute unique perspectives and push the boundaries of creativity and innovation.

Responsibilities

  • Lead Business Development: Spearhead business development initiatives with existing partners that align with the company’s overall strategic objectives.
  • Manage Multiple Initiatives: Oversee multiple business and licensing initiatives simultaneously, ensuring projects remain on strategy, on schedule, and aligned with commercial objectives.
  • Serve as Brand Steward: Act as a key steward of the brand, supporting overall brand direction, positioning, and long‑term growth.
  • Ensure Brand Compliance: Implement and communicate brand guidelines to ensure all licensees consistently execute the licensor’s creative and strategic direction.
  • Protect Brand Integrity: Maintain brand integrity across all licensed product categories while overseeing and managing the design calendar for licensed products.
  • Identify New Opportunities: Explore and develop new licensing and business opportunities in partnership with the Business Development team.
  • Manage Renewals: Lead and execute renewals with existing licensees while identifying opportunities to expand and strengthen existing partnerships.
  • Drive Licensee Performance: Oversee the continuous improvement and development of licensees, providing strategic direction and ensuring alignment with brand and business objectives.
  • Build Strong Partnerships: Develop and maintain productive relationships with licensees, prospective partners, internal stakeholders, and other key business partners.
  • Deliver Presentations & Business Plans: Develop compelling presentations, business plans, and strategic proposals to support new business development and existing partner growth.
  • Analyze Business Performance: Utilize business and market analytics to evaluate opportunities, monitor performance, and support strategic decision‑making.
  • Execute with Excellence: Manage priorities effectively in a fast‑paced environment while maintaining a high level of organization, detail, responsiveness, and follow‑through.

Skills & Qualifications

  • Minimum 5 years of experience in fashion licensing and/or fashion licensing management.
  • Proven track record and strong professional experience in fashion and brand management.
  • Demonstrated understanding of how licensing opportunities are identified, structured, negotiated, and executed.
  • Proven experience securing, negotiating, and managing licensing agreements across a variety of product categories.
  • Strong understanding of brand positioning, product development, and the licensed product lifecycle.
  • Creative thinker with the ability to develop compelling presentations, business plans, and strategic proposals.
  • Strong business acumen and analytical skills, with the ability to evaluate opportunities and translate insights into actionable strategies.
  • Excellent verbal, written, communication, and presentation skills.
  • Highly motivated with a relentless drive to achieve results, win new business, and close deals.
  • Exceptional attention to detail with strong organizational, project management, and follow‑through skills.
  • Ability to manage multiple priorities and initiatives in a fast‑paced, deadline‑driven environment.
  • Strong computer proficiency and working knowledge of Microsoft Office, including Word, Excel, and PowerPoint.
  • Bachelor’s degree required; law degree/J.D. is a plus.

Salary Range

$170 K – $180 K

Location

Primary location: New York City (headquarters), with additional offices in Los Angeles, Miami, Toronto, Mexico City, London, and Shanghai.

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