Vice President of Brand Marketing

About the role

For our client, we are seeking a Vice President of Brand Marketing to join the team of a leader in the Retail & Consumer Goods space. This leader will shape brand positioning, creative direction, and integrated marketing strategy for a consumer-facing business with a strong emphasis on growth. The role will translate broader business objectives into a scalable brand platform that resonates with customers and supports market expansion. You will also guide agency partnerships, campaign development, and customer-informed decision-making in close collaboration with cross-functional stakeholders.

Location: Remote - US based candidates only, no visa sponsorship available

Responsibilities

• Own and evolve brand positioning and the creative platform
• Translate growth strategy into a scalable brand strategy
• Lead bold integrated campaigns across multiple channels
• Manage direct relationships with creative agencies
• Review creative concepts to ensure alignment with brand identity
• Champion guest insights to inform marketing strategies and decisions
• Provide leadership oversight for guest relations and brand feedback

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field; MBA preferred
• 12+ years of progressive brand marketing experience, including 5+ years in senior leadership roles
• Proven track record defining brand positioning and voice
• Experience leading integrated campaigns across diverse media channels
• Strong background in product marketing and go-to-market strategies
• Expertise in managing agency relationships and budgets efficiently
• Exceptional communication skills with the ability to articulate complex ideas clearly

Benefits

• Comprehensive healthcare package including medical, dental, and vision
• Generous paid time off and holiday schedule
• Employee discounts and perks
• Opportunities for career advancement and professional development
• Collaborative and inclusive workplace culture focused on teamwork

Pay

$160,000 – $200,000 annually