Jobs · Marketing · Florida

Vice President of Brand Marketing

Unique Vacations, Inc. · Miami, FL · 2 days ago
MarketingFull-time
We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. No job title heading. No metadata like Job ID. Remove boilerplate, navigation, EEO, etc. Also remove application instructions (the "Apply, Create, Impact" and link). Also remove duplicated lines. We need to preserve all substantive information. Let's parse the posting. First paragraph: "DO WHAT YOU LOVE! Unique Vacations, Inc. -- an affiliate of the worldwide representative for Sandals Resorts and Beaches Resorts -- is seeking a forward-thinking Vice President of Brand Marketing to join its remarkable Miami-based, in-house team." Then "WHO ARE WE?" paragraph describing company. Then "Job Description" heading. Then "Job Roles And Responsibilities" heading with a long list. Then "Competence Requirements" heading. Then "Qualifications Include" heading. Then "Experience Outlined below are the academic qualifications and length and type of experience deemed necessary..." heading. Then "Benefits" heading with list. Then "About Unique Vacations" heading with description. We need to map to allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can combine sections: "About the role" could be the WHO ARE WE? and maybe the initial description. "Responsibilities" from Job Roles And Responsibilities. "Requirements" could be Competence Requirements? Or "Qualifications" could be Qualifications Include and Experience. "Skills" maybe from competence requirements (analytical, communication, etc). "Benefits" from Benefits. Pay and Schedule not present, so omit. We must not create sections with filler. So include only those with content. We need to output HTML fragment only, no /. Use

for each section heading. Use
  • for any list of duties/requirements/benefits. Use

    for prose. We need to preserve all substantive information, not invent or summarize away detail. So we need to keep the details but can format as lists. We must remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. Also remove "DO WHAT YOU LOVE!" maybe considered tagline but it's substantive? It's part of the posting but not a heading. Could keep as a

    maybe. It's not boilerplate. Keep. We need to avoid repeating job title as heading. Already not. We need to not put Job ID/requisition numbers as headings - none present. We need to remove duplicated lines: there are some repeated sentences like "Unique Vacations Inc. is an affiliate of the worldwide representative of Sandals and Beaches Resorts – exclusively providing, marketing, public relations, advertising, promotions, and creative services to showcase the Luxury Included experience..." appears twice (in WHO ARE WE? and About Unique Vacations). We need to preserve all substantive information but not duplicate? The instruction: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." So we should remove duplicated lines. So we should keep only one instance of that description. Probably keep the one under "About Unique Vacations" or the earlier WHO ARE WE? We'll keep one. Also there is duplicated "Learn more about the brands we represent at www.sandals.com and www.beaches.com ." appears twice. Remove duplicate. Now we need to structure. Let's extract substantive content: - Intro: "DO WHAT YOU LOVE! Unique Vacations, Inc. -- an affiliate of the worldwide representative for Sandals Resorts and Beaches Resorts -- is seeking a forward-thinking Vice President of Brand Marketing to join its remarkable Miami-based, in-house team." - WHO ARE WE? description: "Unique Vacations, Inc. is an affiliate of the worldwide representative of Sandals Resorts and Beaches Resorts. We provide exclusive, marketing, public relations, advertising, promotions, and creative services to showcase the Luxury Included experience, which guests have come to adore for 40 years and counting for Sandals & Beaches Resorts. You can learn more about the brands we represent by visiting www.sandals.com and www.beaches.com . We are ever-dedicated to our customers, vendors, and our most precious commodity -- our TEAM! At Unique Vacations, Inc. we know our company is most powerful when everyone can make their mark. When you do what you love, you will be empowered to create the future that you want!" But we need to remove duplicate "Learn more about the brands we represent by visiting www.sandals.com and www.beaches.com ." We'll keep one. - Job Description paragraph: "The Vice President of Brand Marketing will lead brand and media strategies by playing a critical role in driving growth and profitability. Be an agent for change and innovation. Lead brand & media channel strategy through alignment of the various department heads within the Marketing team." - Responsibilities: list of duties (many). We'll convert to

    • . - Competence Requirements: list of requirements (knowledge, skill, ability). We'll convert to
      • . - Qualifications Include: list: "Experience in creating and managing plans to achieve sustainable, profitable growth through actively growing revenue across all business activities. Previous success managing paid search, email, SEO, display, and social media, with measurable results. Outstanding communication skills, ability to build credibility quickly and able to provide clear direction and feedback to analytic and creative marketing people. Strong analytical skills– able to leverage data into actionable insights to create impactful marketing programs. Expert understanding of digital marketing KPI's, metrics, analytics, and reporting methods. High integrity and strong business ethics. Very skilled in using Microsoft Office suite (Excel, Word, PowerPoint), MS Project, SharePoint. Exceptional EQ and interpersonal skills. Highly collaborative team player who will contribute to a positive environment and purpose-driven company culture Proven success leading a cross-functional staff through change; new initiatives, individual development and introduction of new tools and processes. Track record of innovative strategic thinking combined with pragmatic, roll-up-the-sleeves execution and results delivery. Must be able to travel domestic & internationally. Able to meet deadlines. Ability to work well under pressure. Excellent leadership skills. Professional demeanor. Ability to communicate and partner with all level of employees and outside partners Extremely collaborative across the organization and Leadership Team members to create a results-driven, team-oriented environment." We could treat this as Qualifications. - Experience Outlined: "Education: BA or equivalent (Master’s Degree preferred) in marketing, advertising, communications or related field Experience: Over eight years related experience and/or training; over 8 years executive marketing experience with a focus on product marketing and content" We could treat as Qualifications or Requirements. Since we have Qualifications section already, maybe we put Education/Experience under Qualifications. - Benefits: list: "Health Dental Vision Employer paid life insurance, STD, and LTD Sick days Vacation days 9 Holidays Tuition assistance Parental leave 401K plan with a company match Additional perk: After 6 months of continuous employment, you may visit the resorts we represent at a discounted rate. Once you visit one of the properties, you will not only experience the best of what the brand has to offer but you will get to see first-hand what makes us so passionate and most of all so “Unique”." We need to format as list. - About Unique Vacations: description (similar to WHO ARE WE?). We'll keep one version, maybe the longer one: "Unique Vacations Inc. is an affiliate of the worldwide representative of Sandals and Beaches Resorts – exclusively providing, marketing, public relations, advertising, promotions, and creative services to showcase the Luxury Included experience, which the guests have come to adore for 40 years and counting for Sandals and Beaches Resorts. Designed for couples in love, Sandals Resorts boasts 19 Luxury Included resorts located on the Caribbean’s best beaches in Jamaica, Bahamas, Barbados, Antigua, Curaçao, St. Lucia, St. Vincent and Grenada. The family-friend resorts for everyone, Beaches Resorts offers three magnificent locations in Jamaica and Turks & Caicos. We are headquartered in sunny South Florida – a hop, skip and a jump from the glorious Caribbean islands. Learn more about the brands we represent at www.sandals.com and www.beaches.com ." We need to avoid duplicate "Learn more..." but we already have that earlier; we can keep one instance maybe in About Unique Vacations and remove from WHO ARE WE? Or keep both? The instruction says remove duplicated lines. So we should keep only one occurrence. Let's keep it in About Unique Vacations and remove from WHO ARE WE?. Thus WHO ARE WE? will not have the Learn more line. Now we need to decide which sections to output. We have: - About the role: could combine the intro and WHO ARE WE? and Job Description? The "About the role" heading likely refers to description of the role. Could include the intro sentence and Job Description paragraph. But we also have WHO ARE WE? which is about the company. That could be under "About Unique Vacations" heading? But allowed headings list does not include "About the company". However we could put company description under "About the role"? Not ideal. But we could create a section "About Unique Vacations" but not allowed heading. The instruction says use

        for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It says "e.g." meaning those are examples, not exclusive? It says "Use

        for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It seems they expect us to use those headings only. So we should map content to those headings. So we need to fit company description somewhere, maybe under "About the role" (though it's about company). Or we could omit company description? But we must preserve ALL substantive information. So we need to include it somewhere. Perhaps we can put it under "About the role" as a brief overview of the company and role. Or we could create a section "About the role" that includes both company description and role description. That seems acceptable. Thus:

        About the role

        DO WHAT YOU LOVE! Unique Vacations, Inc. -- an affiliate of the worldwide representative for Sandals Resorts and Beaches Resorts -- is seeking a forward-thinking Vice President of Brand Marketing to join its remarkable Miami-based, in-house team. Unique Vacations, Inc. is an affiliate of the worldwide representative of Sandals Resorts and Beaches Resorts. We provide exclusive, marketing, public relations, advertising, promotions, and creative services to showcase the Luxury Included experience, which guests have come to adore for 40 years and counting for Sandals & Beaches Resorts. We are ever-dedicated to our customers, vendors, and our most precious commodity -- our TEAM! At Unique Vacations, Inc. we know our company is most powerful when everyone can make their mark. When you do what you love, you will be empowered to create the future that you want! The Vice President of Brand Marketing will lead brand and media strategies by playing a critical role in driving growth and profitability. Be an agent for change and innovation. Lead brand & media channel strategy through alignment of the various department heads within the Marketing team.

        But we need to avoid duplicate lines: we have "Unique Vacations, Inc. is an affiliate..." appears twice (once in intro, once in WHO ARE WE?). We'll keep only one. The intro already includes "Unique Vacations, Inc. -- an affiliate of the worldwide representative for Sandals Resorts and Beaches Resorts --". That's similar but not identical. The WHO ARE WE? sentence is "Unique Vacations, Inc. is an affiliate of the worldwide representative of Sandals Resorts and Beaches Resorts." Slight difference. We'll keep one version maybe the longer from WHO ARE WE

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