Vice President of Brand Marketing

About the role

TTI Consumer Power Tools, Inc. is a subsidiary of Techtronic Industries (TTI) and a world leader in the design, manufacturing, and marketing of power tools, outdoor power equipment, and floor care products. Our portfolio includes industry-leading brands such as RYOBI® and RIDGID®, with RYOBI recognized as the #1 consumer power tools and outdoor products brand in the world. These brands are sold exclusively at The Home Depot. Headquartered in the Upstate of South Carolina, we are driven by a relentless focus on innovation, operational excellence, and consumer-driven insights.

Primary Responsibilities

• Define and execute a comprehensive brand strategy aligned to business growth objectives
• Lead and scale digital marketing and advertising across paid media, e-commerce, CRM, and performance channels
• Drive data-led decision-making, including KPI development, marketing analytics, and ROI optimization
• Oversee go-to-market strategies, product marketing & positioning, and integrated campaign execution
• Build and develop a high-performing marketing organization, with a focus on leadership and talent development
• Partner cross-functionally with Creative Marketing, Product & Channel Marketing, Sales, and Finance to align marketing with business outcomes
• Champion a consumer-centric approach across all marketing initiatives

Requirements

• 12+ years of progressive marketing leadership experience, including executive-level roles
• Proven success in digital transformation, performance marketing, and brand building
• Strong analytical mindset with experience leveraging data to drive strategy and growth
• Background in power tools, consumer durables, industrial, or related industries preferred
• Demonstrated ability to lead, coach, and develop high-performing marketing teams