Group Vice President, Brand Strategy
for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must only include sections when posting has real specific content. We must not repeat job title as heading. No Job ID etc. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. Also need to preserve all substantive info.
We need to decide which sections to include: About the role (maybe from Overview?), Responsibilities (list), Qualifications (list), Benefits (list), Pay (compensation range). Possibly Skills? Not separate; qualifications cover. Schedule not present. Requirements maybe same as Qualifications? The instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to include only those with content. We have Overview which could be About the role. Responsibilities present. Qualifications present. Benefits present. Pay present. No explicit Requirements separate; maybe we could treat Qualifications as Requirements? But we have both Requirements and Qualifications headings; we should not duplicate. Probably we can map Qualifications to Requirements heading? But they said use those headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can choose which to use. We have content for About the role (Overview), Responsibilities, Qualifications, Benefits, Pay. We could also include Requirements as same as Qualifications? Better to not duplicate; we can put Requirements heading and list same as Qualifications? But that would be repeating content. Probably better to only include sections we have distinct content: About the role, Responsibilities, Qualifications, Benefits, Pay. Omit Requirements, Skills, Schedule.
We must not include placeholder text like "commensurate with experience". Not present.
We need to format lists with - . For prose use
. For headings use
.
We need to preserve all substantive information: include company description? The company description is at start; maybe we can incorporate into About the role? The About the role section could contain company description plus overview. But we should not lose company description. We can include it as part of About the role
. Or we could have a separate section? Not in headings list. Probably include in About the role.
Thus:
About the role
Company description paragraph(s) + Overview paragraph(s). Combine into maybe two
but we can put multiple
inside section? The instruction: Use
for prose. So we can have multiple
under heading.
We need to include all substantive info from company description and overview.
Company Description: "Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record. Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence. If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it. Join us at razorfish.com."
Overview: "As Group Vice President (GVP), Brand Strategy, you will drive growth across our people, product, reputation and revenue. You will lead mid-to-large clients or portfolios with revenue greater than $5MM, own senior client relationships and help shape the strategic quality and health of the business. You will bring the perspective of a seasoned strategist from a creative or traditional agency, pairing brand-building rigor with fluency across modern, connected marketing experiences. This role calls for an imaginative, consumer-minded leader who can identify and pursue cross-sell opportunities, lead successful new business pitches and translate complex business challenges into clear, inspiring marketing strategies. You will ensure teams deliver an informed, insightful and imaginative point of view while building the tools, practices and talent that strengthen Strategy across the agency."
We'll put these as separate
maybe.
Responsibilities: two sub-sections: Client Leadership & Strategic Product; Growth, Profitability & Reputation; People & Discipline Leadership. We need to list duties as
- . Probably combine all bullet points under one list? Could separate but still under same heading. We'll extract each bullet as list items.
Let's list them:
Client Leadership & Strategic Product:
- Develop direct, collaborative relationships with key client stakeholders and become a trusted advisor to senior and executive leadership.
- Lead the development of brand, communications and marketing plans that connect client business priorities, audience insight, culture and creativity.
- Define the strategic vision, organizing idea and cross-channel approach for major client engagements, portfolios and global 360 campaigns.
- Ensure teams deliver a strategic point of view that is informed, insightful, imaginative and actionable from briefing through launch.
- Create sharp, inspiring creative briefs and partner closely with Creative leadership to focus teams, unlock ideas and improve the work.
- Strengthen individual strategies by connecting people and thinking across teams, capabilities, geographies and lines of business.
- Develop a deep understanding of each client’s category, competitive context, unique business dynamics and consumer behavior.
- Guide insight development using first-party data, primary and secondary research, cultural intelligence and behavioral signals.
- Lead executive presentations, workshops and ideation sessions that create alignment, momentum and clear decisions.
Growth, Profitability & Reputation:
- Identify, shape and steward growth opportunities through proactive recommendations, incremental program proposals and cross-selling of relevant agency capabilities.
- Lead the strategic workstream for new-business pitches, partnering across disciplines to create differentiated, persuasive and winning solutions.
- Translate client challenges into well-scoped strategic engagements, defining the approach, deliverables, timing, effort and required talent.
- Balance strategic ambition with practical delivery, helping teams prioritize the work that creates the greatest client and business impact.
- Strengthen the reputation of Razorfish Strategy through elevated work, thought leadership, senior client counsel and visible contributions to the broader discipline.
People & Discipline Leadership:
- Lead, manage, guide and mentor junior through senior strategists with clarity, consistency and an active commitment to their growth.
- Create meaningful stretch opportunities across new clients, pitches and high-impact assignments to keep strong talent motivated and retained.
- Provide clear, timely feedback, define areas of opportunity and help team members build actionable development plans.
- Actively identify and recruit top strategy talent, contributing to workforce planning, staffing and succession across the discipline.
- Champion an environment where diverse perspectives improve the thinking, the creative product and the outcomes.
- Identify and drive adoption of process, practice, tools and ways of working that improve quality, collaboration, efficiency and results.
We'll put all these as
- under one
. Could also separate but okay.
Qualifications: list items.
Qualifications text:
- 15+ years of progressively responsible experience developing brand, communications or marketing strategies, including significant leadership experience within a creative or traditional advertising agency.
- Demonstrated success leading strategy for complex, mid-to-large clients or portfolios and influencing executive-level client stakeholders.
- Deep expertise in brand strategy, audience and cultural insight, positioning, communications planning, campaign strategy and creative briefing.
- Exceptional storytelling, facilitation and presentation skills, with the ability to make strategy compelling to clients, creative teams and cross-functional partners.
- Curiosity, cultural fluency and a point of view on how brands can create relevance and growth in a changing marketing landscape.
- A proven track record of developing brand and communications strategies that deliver against business KPIs, set a clear vision and enable meaningful client transformation.
- Experience developing strategies and activations across at least two, and preferably three, of the following: owned marketing or ecommerce experiences, addressable media and CRM.
- Ability to connect brand thinking to integrated execution across digital experiences, content, social, CRM, media and emerging channels.
- Advanced insight-development skills spanning primary and secondary research, online communities, ethnography, traditional and web-based focus groups, social listening, digital audits, behavioral data and online/offline media measurement tools.
- An authoritative, inspiring presence with the judgment to challenge constructively, simplify complexity and build trust at every level.
- Proven people leadership, including coaching senior talent, building high-performing teams, delivering clear feedback and retaining strong strategists.
We'll put as - .
Benefits: from Additional Information: list of benefits.
We need to extract bullet points:
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements ‘Work Your World’ Program encouraging employees to work from anywhere
- Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
- The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. (This is more description; we can include as a
maybe.)
We'll put list items for the bullet points, and maybe a
for the note.
Pay: Compensation Range: USD $180,215.00 - USD $268,905.00/Annually. Also mention bonus/incentive eligibility. We'll include as
.
We must not include boilerplate like EEO etc. Remove those paragraphs.
We also need to remove duplicated lines, application instructions (like contact for accommodation, deadline). The posting includes: "If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines." Also "The Company anticipates the application deadline for this job posting will be 10/9/2026." These are application instructions/boilerplate; we should remove them.
Also remove "Temporary roles may be eligible..." etc? That's part of benefits? Actually it's under Compensation section: "Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off." This is substantive about benefits; we should keep. It's under Compensation section but we can include in Benefits or Pay? It's about benefits. We'll include in Benefits as additional bullet maybe.
Also "The Company anticipates the application deadline for this job posting will be 10/9/2026." Remove.
Now craft HTML.
We'll start with
About the role
then for company description, then
for overview.
Then
Responsibilities
then with all li.
Then Qualifications
then .
Then Benefits
then for benefits list, plus maybe a for note about eligibility.
Then
Pay
. For headings use
. We need to preserve all substantive information: include company description? The company description is at start; maybe we can incorporate into About the role? The About the role section could contain company description plus overview. But we should not lose company description. We can include it as part of About the role
. Or we could have a separate section? Not in headings list. Probably include in About the role. Thus:
About the role
Company description paragraph(s) + Overview paragraph(s). Combine into maybe two
but we can put multiple
inside section? The instruction: Use
for prose. So we can have multiple
under heading. We need to include all substantive info from company description and overview. Company Description: "Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record. Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence. If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it. Join us at razorfish.com." Overview: "As Group Vice President (GVP), Brand Strategy, you will drive growth across our people, product, reputation and revenue. You will lead mid-to-large clients or portfolios with revenue greater than $5MM, own senior client relationships and help shape the strategic quality and health of the business. You will bring the perspective of a seasoned strategist from a creative or traditional agency, pairing brand-building rigor with fluency across modern, connected marketing experiences. This role calls for an imaginative, consumer-minded leader who can identify and pursue cross-sell opportunities, lead successful new business pitches and translate complex business challenges into clear, inspiring marketing strategies. You will ensure teams deliver an informed, insightful and imaginative point of view while building the tools, practices and talent that strengthen Strategy across the agency." We'll put these as separate
maybe. Responsibilities: two sub-sections: Client Leadership & Strategic Product; Growth, Profitability & Reputation; People & Discipline Leadership. We need to list duties as
- . Probably combine all bullet points under one list? Could separate but still under same heading. We'll extract each bullet as list items. Let's list them: Client Leadership & Strategic Product: - Develop direct, collaborative relationships with key client stakeholders and become a trusted advisor to senior and executive leadership. - Lead the development of brand, communications and marketing plans that connect client business priorities, audience insight, culture and creativity. - Define the strategic vision, organizing idea and cross-channel approach for major client engagements, portfolios and global 360 campaigns. - Ensure teams deliver a strategic point of view that is informed, insightful, imaginative and actionable from briefing through launch. - Create sharp, inspiring creative briefs and partner closely with Creative leadership to focus teams, unlock ideas and improve the work. - Strengthen individual strategies by connecting people and thinking across teams, capabilities, geographies and lines of business. - Develop a deep understanding of each client’s category, competitive context, unique business dynamics and consumer behavior. - Guide insight development using first-party data, primary and secondary research, cultural intelligence and behavioral signals. - Lead executive presentations, workshops and ideation sessions that create alignment, momentum and clear decisions. Growth, Profitability & Reputation: - Identify, shape and steward growth opportunities through proactive recommendations, incremental program proposals and cross-selling of relevant agency capabilities. - Lead the strategic workstream for new-business pitches, partnering across disciplines to create differentiated, persuasive and winning solutions. - Translate client challenges into well-scoped strategic engagements, defining the approach, deliverables, timing, effort and required talent. - Balance strategic ambition with practical delivery, helping teams prioritize the work that creates the greatest client and business impact. - Strengthen the reputation of Razorfish Strategy through elevated work, thought leadership, senior client counsel and visible contributions to the broader discipline. People & Discipline Leadership: - Lead, manage, guide and mentor junior through senior strategists with clarity, consistency and an active commitment to their growth. - Create meaningful stretch opportunities across new clients, pitches and high-impact assignments to keep strong talent motivated and retained. - Provide clear, timely feedback, define areas of opportunity and help team members build actionable development plans. - Actively identify and recruit top strategy talent, contributing to workforce planning, staffing and succession across the discipline. - Champion an environment where diverse perspectives improve the thinking, the creative product and the outcomes. - Identify and drive adoption of process, practice, tools and ways of working that improve quality, collaboration, efficiency and results. We'll put all these as
- under one
- . Could also separate but okay.
Qualifications: list items.
Qualifications text:
- 15+ years of progressively responsible experience developing brand, communications or marketing strategies, including significant leadership experience within a creative or traditional advertising agency.
- Demonstrated success leading strategy for complex, mid-to-large clients or portfolios and influencing executive-level client stakeholders.
- Deep expertise in brand strategy, audience and cultural insight, positioning, communications planning, campaign strategy and creative briefing.
- Exceptional storytelling, facilitation and presentation skills, with the ability to make strategy compelling to clients, creative teams and cross-functional partners.
- Curiosity, cultural fluency and a point of view on how brands can create relevance and growth in a changing marketing landscape.
- A proven track record of developing brand and communications strategies that deliver against business KPIs, set a clear vision and enable meaningful client transformation.
- Experience developing strategies and activations across at least two, and preferably three, of the following: owned marketing or ecommerce experiences, addressable media and CRM.
- Ability to connect brand thinking to integrated execution across digital experiences, content, social, CRM, media and emerging channels.
- Advanced insight-development skills spanning primary and secondary research, online communities, ethnography, traditional and web-based focus groups, social listening, digital audits, behavioral data and online/offline media measurement tools.
- An authoritative, inspiring presence with the judgment to challenge constructively, simplify complexity and build trust at every level.
- Proven people leadership, including coaching senior talent, building high-performing teams, delivering clear feedback and retaining strong strategists.
We'll put as
- .
Benefits: from Additional Information: list of benefits.
We need to extract bullet points:
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements ‘Work Your World’ Program encouraging employees to work from anywhere
- Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
- The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. (This is more description; we can include as a
maybe.) We'll put list items for the bullet points, and maybe a
for the note. Pay: Compensation Range: USD $180,215.00 - USD $268,905.00/Annually. Also mention bonus/incentive eligibility. We'll include as
. We must not include boilerplate like EEO etc. Remove those paragraphs. We also need to remove duplicated lines, application instructions (like contact for accommodation, deadline). The posting includes: "If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines." Also "The Company anticipates the application deadline for this job posting will be 10/9/2026." These are application instructions/boilerplate; we should remove them. Also remove "Temporary roles may be eligible..." etc? That's part of benefits? Actually it's under Compensation section: "Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off." This is substantive about benefits; we should keep. It's under Compensation section but we can include in Benefits or Pay? It's about benefits. We'll include in Benefits as additional bullet maybe. Also "The Company anticipates the application deadline for this job posting will be 10/9/2026." Remove. Now craft HTML. We'll start with
About the role
thenfor company description, then
for overview. Then
Responsibilities
then- with all li.
Then
Qualifications
then- .
Then
Benefits
then- for benefits list, plus maybe a
for note about eligibility. Then
Pay
- .
Benefits: from Additional Information: list of benefits.
We need to extract bullet points:
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements ‘Work Your World’ Program encouraging employees to work from anywhere
- Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
- The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. (This is more description; we can include as a