Vice President, Strategy

Job Summary

Critical Mass is seeking a VP, Strategy to lead strategic initiatives across a portfolio of premium brands and accounts. The role involves working with senior clients, engaging in robust discussions, and aligning disciplines around shared strategic objectives.

About the Role

This role is based in New York and requires a minimum of three in-office days per week. The position offers a competitive salary range of $210,000 - $240,000.

Responsibilities

• Develop and articulate compelling strategic recommendations grounded in data and insights, addressing client business objectives across paid media, brand positioning, and customer engagement.
• Partner with senior clients, serving as a trusted strategic advisor and confidently engaging in robust discussions and defending strategic rationale.
• Collaborate with media teams, creative partners, and account management to ensure integrated strategy execution and alignment across all disciplines.

Requirements

• Proven strategic experience at a VP or Group Director level in advertising or marketing agency setting, or related field.
• Proven success managing complex, high-stakes client relationships with senior stakeholders.
• Strong experience with performance media platforms, DSPs, and data-driven marketing strategy.
• Deep capability in both performance marketing strategy and brand strategy; ability to balance short-term performance needs with long-term brand equity.
• Strong ability to articulate strategy clearly, defend recommendations with compelling rationale, and guide clients toward optimal solutions.
• Experience working effectively with media, creative, and account teams in an IAT environment and the ability to align disciplines around shared strategic objectives.
• Comfort operating across different client types, business models, and strategic challenges.
• Ability to synthesize complex information and develop clear, actionable strategic recommendations.
• Comfort moving between big-picture strategy and tactical execution.
• Problem-solving mindset and intellectual rigor.

Qualifications

• Nice to have: Experience with premium/luxury brands and/or performance-critical accounts, media planning or buying experience, and background with large multinational brands.

Skills

• Strategic thinking and problem-solving skills.
• Data analysis and interpretation skills.
• Effective communication and presentation skills.
• Collaborative teamwork and leadership abilities.

Benefits

• Competitive salary range of $210,000 - $240,000.
• Flexible work schedule with a minimum of three in-office days per week.
• Opportunity to work with some of the world's most recognizable brands.
• Engage with clients and think strategically across channels.
• Build strong collaborative relationships.

Pay

New York: $210,000 - $240,000

Schedule

Minimum of three in-office days per week, with the requirement increasing over time.