Vice President, Sales - Marketplace Partnership

About the role

Vice President, Sales - Marketplace Partnership

About Front Row

Front Row isn’t a traditional agency. We’re a connected growth engine, combining strategy, creative, media, and Amazon performance to scale beauty, wellness, and consumer brands. Our difference is in what we connect, and the results it drives: faster growth, stronger conversion, and full-funnel efficiency across every platform.

About Front Row Amazon Marketplace Growth

Front Row’s Amazon Marketplace Growth division is purpose-built to help brands scale profitably and strategically on Amazon. We support every stage of the Amazon journey, from early-stage channel entry to enterprise-level expansion, through a connected service model that spans 3P Management, 1P Management, and 3P Distribution.

What sets us apart is our ability to match business models to business moments across a brand’s Amazon lifecycle. Whether we’re helping a brand take control of its presence through 3P Management, streamline vendor operations via 1P, or unlock new revenue through our owned retail Distribution model, we operate with agility, transparency, and a relentless focus on performance.

Our team blends deep Amazon fluency with category-specific expertise across Beauty, Health, Wellness, Pet, and Household CPG, offering tailored strategies, full-funnel optimization, and executional excellence.

We bring Amazon into alignment with a brand’s DTC, retail, and marketing ecosystem, ensuring that success on-platform fuels momentum off-platform, too.

Role Overview

We’re hiring a Vice President of Sales to join the front lines of our Amazon Marketplace Growth team. This is an IC, quota carrying role focused on closing new business, serving as a strategic, empathetic seller who can guide mid-sized brands through the complexity of the Amazon ecosystem and connect them with the right Front Row Amazon model and blend of services.

Role Responsibilities

• Lead Ownership & Strategic Selling
• Own a pipeline of qualified, high-fit opportunities sourced via outbound, inbound, and referral channels
• Lead discovery and positioning conversations across Amazon model types (1P, 3P, Distro)
• Build custom growth narratives aligned to each prospect’s goals, model readiness, and category maturity
• Educate brands on the full scope of Front Row’s Amazon capabilities, using data and past performance to de-risk the decision
• Collaboration Across Growth Engine
• Partner closely with Lead Gen team to provide feedback on ICP targeting, messaging resonance, and opportunity quality
• Work with Demand Gen and Marketing to ensure brand-right experience from first touch through close
• Align tightly with VP, Sales on forecast accuracy, pricing strategy, and commercial positioning
• Pitch Leadership & Conversion
• Coordinate and lead pitch development in collaboration with Strategy, Solutions, and Proposal teams
• Shape pitch structure, storyline, and team casting to maximize win likelihood and prospect resonance
• Support contract negotiation and onboarding handoff in partnership with Sales Ops and Client Services

Requirements

• A strategic seller with 7-10 years of experience leading consultative sales conversations in fast-paced agency, consultancy, SaaS, Enterprise Sales, or Amazon-focused environments
• Experienced in managing and closing complex large and mid-sized brand opportunities (typically $5-50M in topline revenue) across emerging and growth-stage categories
• Comfortable leading discovery, shaping pitch strategy, and owning commercial conversations, all while bringing in the right cross-functional partners when needed
• Energized by partnering across a broader growth ecosystem, you know how to collaborate with lead gen teams, marketing, strategy, and client services to drive momentum
• A sharp communicator and natural relationship builder, you tailor how you show up depending on who’s across the table (founder, head of ecommerce, brand lead, etc.) Experience selling to multiple C-suite stakeholders in a campaign at a time is a must
• Highly organized and detail-oriented when it comes to pipeline hygiene, follow-up, and next steps - you don’t drop the ball in a multi-threaded sales process
• Motivated by impact, not volume, you're here to bring in the right business, not just chase every lead
• Bonus: You've sold into brands in Beauty, Wellness, Supplements, Pet, or Household CPG, and have a sense for the category nuances that matter

Nice to have

• Fluency in Amazon business models, understanding the trade-offs between 1P, 3P, and Distribution, and guiding a brand toward the model that best fits their stage, goals, and constraints

Benefits

• Health, dental, and vision
• PTO
• Summer Fridays
• Wellness and commuter benefits
• Work with a fun, consultative team of experts
• Location – Remote or in NYC hybrid

Division

Front Row US

Locations

New York, New York

Remote status

Hybrid