Vice President, Marketplace

About the role

BSN SPORTS, a Varsity Brands company, is seeking an accomplished industry executive to serve as Vice President, Marketplace. This newly created role will help strengthen BSN SPORTS' leadership position across the athletic ecosystem by cultivating strategic relationships, advancing enterprise partnerships, representing the company throughout the industry, and identifying opportunities that support long-term growth.

Responsibilities

Working closely with executive leadership, the Vice President, Marketplace will serve as one of the company's primary external ambassadors, bringing deep industry knowledge, executive relationships, and commercial perspective to help shape strategy, strengthen partnerships, and expand BSN SPORTS' influence across customers, manufacturers, associations, and key industry stakeholders.

• Shape industry relationships by representing BSN SPORTS as a senior ambassador across the athletic marketplace, cultivating trusted relationships with customers, manufacturers, industry organizations, partners, and key influencers.
• Strengthen BSN SPORTS' visibility, reputation, and strategic position through active engagement across the industry.
• Advance strategic growth by developing executive-level relationships that strengthen strategic partnerships and create opportunities for sustainable enterprise growth.
• Strengthen marketplace leadership by cultivating relationships that broaden BSN SPORTS' access to industry expertise, emerging perspectives, and marketplace insights.
• Enable enterprise growth by partnering with commercial leadership to strengthen strategic growth capabilities across the organization.
• Drive marketplace strategy by monitoring industry trends, competitive dynamics, and evolving customer expectations to identify opportunities that support future growth.

Qualifications

• 20+ years of progressive executive leadership experience within the sporting goods, athletic, consumer products, licensing, distribution, or related industries.
• Deep knowledge of the athletic marketplace with an established reputation for integrity, collaboration, and leadership.
• Extensive executive relationships across the athletic industry.
• Demonstrated success developing strategic partnerships and influencing enterprise growth.
• Strong commercial acumen with the ability to identify emerging opportunities and translate insights into measurable business outcomes.
• Outstanding executive presence with exceptional communication, relationship-building, negotiation, and influencing skills.

Benefits

Varsity Brands offers a variety of benefits, including:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• Access to Financial Coaching and member-owned Credit Union
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment