Vice President, Marketplace Growth

About the role

The Vice President, Marketplace Growth will lead demand-side strategy for GolfNow's marketplace and drive sustainable rounds growth. This role is crucial for shaping the golfer value proposition, promoting strategy, and demand quality approach.

Responsibilities

• Own and evolve the demand-side growth strategy for the GolfNow marketplace, driving high-quality rounds growth and improved golfer lifetime value.

• Define and continuously refine the GolfNow golfer value proposition, ensuring GolfNow is easy to choose for both new and returning golfers.

• Lead GolfNow’s national promotion strategy and guardrails, influencing desired golfer behaviors while protecting marketplace trust and contribution margin.

• Establish frameworks for demand quality and lifecycle activation within GolfNow, increasing second-round conversion and early retention.

• Partner cross-functionally across GolfNow marketing, product, analytics, CRM/lifecycle, and partner teams to align growth initiatives with shared business goals.

• Champion an insight-led, data-driven approach to GolfNow marketplace growth, including experimentation, KPI design, and performance management.

• Identify and scale opportunities to apply AI-enabled tools across GolfNow growth workflows, improving personalization, decision-making, and operational efficiency.

• Drive strategic decisions across growth, contribution margin, and customer trust within the GolfNow marketplace, balancing short- and long-term outcomes.

Qualifications

• 12+ years of leadership experience in growth, marketplace, consumer, or performance marketing within digital, e-commerce, travel, media, or subscription businesses.

• Proven ability to drive sustainable growth while balancing unit economics, customer trust, and long-term value creation.

• Deep expertise in customer segmentation, behavioral activation, offer strategy, and conversion optimization.

• Strong analytical mindset with experience in experimentation, KPI development, and data-informed decision-making.

• Demonstrated success leading cross-functional teams and influencing senior stakeholders in matrixed organizations.

• Familiarity with AI-driven tools and the ability to translate emerging capabilities into practical, high-impact workflows.