Vice President, Publisher Sales & Strategic Partnerships

Responsibilities

• Develop and execute a sales strategy to acquire new publishers and advertisers across Zeta's performance marketing business.
• Build and manage a healthy pipeline through outbound prospecting, referrals, industry events, and existing relationships.
• Negotiate commercial agreements, pricing, and partnership terms with publishers and advertisers.
• Identify new revenue opportunities within existing accounts through upselling, cross-selling, and expansion into new channels.
• Develop strategic partnerships that increase scale, improve media quality, and diversify supply.
• Partner closely with internal leadership to define go-to-market strategies and launch new offerings.
• Maintain a strong understanding of market trends, competitive activity, and emerging performance marketing opportunities.
• Strategic Partner Management
• Own executive relationships with key publishers and advertisers.
• Conduct regular business reviews focused on growth opportunities and strategic planning.
• Serve as a trusted advisor by recommending new products, channels, and optimization strategies.
• Ensure high partner satisfaction while driving profitable revenue growth.
• Campaign Strategy & Performance
• Oversee campaign launches, pacing, fulfillment, and optimization.
• Work with Operations and BI teams to improve campaign performance and maximize ROI.
• Analyze campaign performance and identify opportunities to increase scale while maintaining quality.
• Collaborate with Product and Engineering teams to improve integrations, tracking, and operational efficiency.

Requirements

• 7+ years of experience in performance marketing, affiliate marketing, publisher development, business development, or digital advertising sales.
• Demonstrated success acquiring and growing publisher and advertiser partnerships.
• Existing relationships within affiliate marketing, performance media, or digital publishing ecosystems.
• Strong understanding of CPL, CPA, CPC, ROAS, attribution, and performance marketing economics.
• Experience negotiating commercial agreements and managing strategic partnerships.
• Experience with affiliate platforms such as Cake, Everflow, Tune, Impact, or similar technologies.
• Strong analytical skills with Tableau, Power BI, Google Analytics, or similar reporting tools.
• Excellent presentation, negotiation, and executive communication skills.

Preferred Experience

• Higher Education performance marketing experience strongly preferred.
• Experience across additional lead generation verticals including Financial Services, Insurance, Healthcare, or Home Services.
• Experience managing publisher email inventory and affiliate media.

Benefits & Perks

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity and Stock Purchase Plan
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance
• And more!

PAY & SCHEDULE

The compensation range for this role is $150,000.00 - $300,000.00, depending on location and experience.

Benefits

• People & Culture at Zeta
• Zeta Global

Equal Opportunity Employer

We are committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another.