Vice President, Product Marketing (IP)
Ladders · United States · 3 days ago
RemoteRemoteMarketing$180k–$250k/yrFull-time
Responsibilities
- Define and lead the end-to-market strategy for the global Intellectual Property portfolio
- Develop portfolio-level positioning, value propositions, and messaging frameworks
- Collaborate with product leaders on product launches and portfolio evolution
- Enable commercial success through sales enablement strategy and competitive insights
- Drive marketing programs that contribute to pipeline generation and revenue growth
- Use customer insights to inform persona-based GTM strategies
- Establish and monitor performance metrics and actionable recommendations
- Build and lead a high-performing global marketing leadership team
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 15+ years of experience in global B2B marketing, including senior leadership roles
- Proven track record of leading multi-product or enterprise-level GTM initiatives in informative services or technology sectors
- Strong grasp of enterprise sales models and B2B buying journeys
- Ability to understand and apply revenue-driven marketing metrics
Benefits
- Opportunity to influence a global business and elevate a leading portfolio
- Collaboration with diverse teams including Product, Sales, and Strategy
- Flexibility to adjust to various global time zones as needed
Pay
$180,000 – $250,000 annually
Schedule
Remote - US based candidates only, no visa sponsorship available