Vice President, Product Marketing (IP)
Clarivate · Chandler, AZ · 1 wk ago
MarketingFull-time
About the role
Clarivate is seeking a dynamic Vice President, Marketing to lead global Go-to-Market strategy for our Intellectual Property segment—one of the world’s most trusted portfolios supporting innovation, research, and IP decision-making.
This is an opportunity to influence a global business, elevate a market-leading portfolio, and build the marketing strategy that connects Clarivate’s IP expertise to the customers and industries driving the future of innovation.
What will you be doing in this role?
- Define and lead the end-to-end Go-to-Market strategy for Clarivate’s global Intellectual Property portfolio, aligning business objectives, market opportunities, and customer needs into a cohesive marketing direction.
- Develop and champion portfolio-level positioning, value propositions, and messaging frameworks that clearly articulate customer value and market differentiation.
- Partner with IP Business Unit and Product leaders to support new product launches, enhancements, and portfolio evolution, ensuring disciplined execution and strong market adoption.
- Drive marketing programs that contribute to pipeline generation, revenue growth, customer expansion, and retention, in close collaboration with Sales and Demand Marketing teams.
- Leverage customer, market, and competitive insights to inform persona-based GTM strategies and optimize engagement across the buyer journey.
- Establish and monitor clear performance metrics, translating data and insights into actionable recommendations for executive and commercial stakeholders.
- Build, inspire, and lead a high-performing, global marketing leadership team, influencing both direct and matrixed teams across regions and functions.
- Collaborate with Clarivate Brand, Communications, and Events teams to elevate brand presence, thought leadership, and industry engagement for the IP portfolio.
- Serve as a trusted executive partner and marketing leader, contributing to enterprise-level strategy, prioritization, and decision-making.
About You – Experience, Education, Skills, And Accomplishments
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 15+ years of experience in global B2B marketing, including senior leadership roles with responsibility for portfolio marketing and Go-to-Market strategy.
- Proven track record leading multi-product or enterprise-level GTM initiatives within information services, technology, SaaS, or data-driven businesses.
- Strong understanding of enterprise sales models, complex B2B buying journeys, and revenue-driven marketing metrics.
- Advanced degree in Marketing, Business, Communications, or a related field (preferred).
- Experience marketing Intellectual Property, legal technology, research, analytics, or workflow solutions (preferred).
- Experience leading global, matrixed marketing teams across regions and functions (preferred).
- Experience developing executive-level messaging, portfolio narratives, and competitive positioning for complex B2B solutions (preferred).