Vice President, Product Marketing

Responsibilities

• Deep Product & Customer Understanding
• Develop deep product and technical fluency.
• Build a hands-on, first-principles understanding of Gong’s products, AI, ecosystem, and underlying technology so you can tease out the true, defensible differentiation that generic “AI wrappers” can’t replicate.
• Partner with Product leadership to align roadmaps with customer needs and market trends, and ensure GTM plans are grounded in real product depth.
• Champion the customer POV and value.
• Immerse yourself in the customer’s world, including pain points, buying journey, and decision criteria, and translate Gong’s product value proposition into quantifiable customer value and business outcomes.
• Use the customer’s own language, drawn from win-loss analysis, customer interviews, and sales conversations in Gong, as the raw material for positioning and messaging.
• Positioning & Differentiation
• Own Gong’s strategic narrative and positioning.
• Craft clear, differentiated messaging and positioning across the platform, products, and competitive landscape, and codify it in a messaging architecture and assets that the GTM and Marketing teams can carry across every marketing channel.
• Establish true differentiation in a crowded AI market. In a category still being defined, where “AI-powered” is now table stakes, define what makes Gong distinct and hard to copy.
• GTM Execution
• Support Lead product launches that drive growth.
• Own launch narrative, enablement, and execution across every customer touchpoint so new products and capabilities land with the GTM team and drive customer engagement, adoption, and growth.
• Leverage AI to scale knowledge sharing.
• Use AI tools to scale context and content to GTM teams so reps can generate tailored, on-brand content in real time — by persona, segment, industry, and deal stage.
• Deliver the messaging, playbooks, demos, and more that improve close rates, win rates, and deal velocity, and close the “last-mile” gap between what marketing produces and what reps actually use.
• Solution Marketing
• Tailor the value proposition by industry and persona.
• Develop differentiated value propositions, messaging, use cases, and proof points for Gong's priority industries and buyer personas, translating each segment's specific business challenges into measurable, role-relevant outcomes.
• Carry the solution story across the full customer journey.
• Ensure the tailored value proposition shows up consistently at every stage — fueling demand generation and campaigns to build awareness and pipeline, guiding buyers through evaluation, and equipping the field with the plays, business cases, and proof points needed to advance and close deals.
• Pricing, Packaging & Monetization
• Evolve pricing and packaging cross-functionally.
• Partner with Product, GTM, and Finance to evolve Gong’s pricing and packaging into a model that blends seat-based and consumption-based pricing, so customers can scale AI in the way that best fits their organization while Gong captures the value it creates and maximizes revenue.
• Align price to value and fuel adoption.
• Design the tiers, packaging, and credit models that make it easy for customers to adopt and expand their use of Gong’s AI, tie what customers pay to the outcomes and work Gong performs on their behalf, and equip the field to sell, forecast, and expand accounts against the new model.
• Brand, Communications & Thought Leadership
• Shape Gong’s external narrative.
• Partner with Corporate Marketing to influence Gong’s media coverage, analyst reports, and industry rankings.
• Serve as a senior external ambassador for Gong.
• Regularly engage with industry analysts, press, influencers, partners, and customers to build trusted relationships, shape market perception, and represent Gong’s strategy, products, and point of view with credibility and consistency.
• Develop thought leadership and demand-gen content.
• Work with the Content team to deliver high-impact materials that engage buyers from awareness through decision, plus speaking opportunities that reinforce Gong’s position as the leader in Revenue AI.
• Cross-Functional Leadership & Partnerships
• Build deep cross-functional partnerships.
• Operate as connective tissue across the company, forging especially deep and durable partnerships with the GTM organization and with Product, aligning strategy, roadmap, and field execution around a shared story and shared outcomes.
• Empower channel and partner success.
• Partner with the Partnerships team to spotlight new integrations, MCP support, and marketplace and co-sell partnerships, turning a fast-growing ecosystem into a proof point for Gong's platform leadership.

  Qualifications

  • 15+ years of Product Marketing experience in B2B enterprise software (SaaS preferred), with a proven record of creating differentiated positioning and driving measurable business impact.
  • Experience positioning AI or other technically sophisticated products in a fast-moving, still-forming category, where differentiation must be earned through outcomes, proof, and depth rather than claimed.
  • Deep technical curiosity and fluency: able to get hands-on with the product and technology, understand how the AI actually works, and translate that into defensible differentiation and clear customer value.
  • Experience leading large, high-performing PMM teams in scaling organizations, ideally at $500M+ ARR.
  • Strong strategic thinking paired with executional excellence: you can shape a vision and roll up your sleeves to make it happen.
  • Proven ability to partner cross-functionally with GTM, Product, and Marketing leaders, building deep and durable relationships that align strategies and outcomes.
  • A customer-first mindset and passion for creating market-defining stories that inspire and sell.
  • Bring urgency, extreme ownership, and a bias for action, staying hands-on to do whatever it takes to drive impact.
  • Creative, resourceful, and energized by a fast-paced, high-growth environment.