Vice President, Product Marketing

About the Role

We're building a category—not following one. This is your chance to help define Intelligent Print Automation and what it means for the future of enterprise infrastructure. Vasion is a $100M ARR, cloud-native, enterprise-grade company accelerating growth. We're early enough that what you build here will shape the company's future. We're creating a new category: Intelligent Print Automation, addressing a billion-dollar blind spot in enterprise infrastructure at the intersection of zero trust security, dark data, and AI-powered workflow automation.

We need a VP of Product Marketing to build this next phase from the ground up. You'll own the narrative driving revenue, positioning that wins deals, and influence the GTM engine fueling our global growth. This is a build-it-from-the-blueprint role, not polish-and-publish.

Responsibilities

• Category Creation and Market Narrative
  • Own Vasion's Intelligent Print Automation narrative end-to-end, including positioning, messaging, and the category story that captures attention from buyers, analysts, press, and partners.
  • Lead analyst relations across Gartner, IDC, Quocirca, and Forrester, aiming to make Vasion a named leader.
  • Shape market understanding of the convergence of print infrastructure, dark data, and zero trust security.
• GTM Strategy and Execution
  • Lead high-velocity, high-impact product launches (new capabilities, platform expansions, partner integrations) with precision orchestration across Product, Sales, Growth, and Partners.
  • Build and own messaging frameworks that work across verticals (Government/FedRAMP, Healthcare, Manufacturing, SMB) and the full funnel.
  • Partner with Product and Pricing to shape commercial strategy, including packaging, bundling, and how AI changes customer value and pricing models.
  • Design repeatable GTM infrastructure that scales, including promotions.
• Sales Enablement and Revenue Impact
  • Build sales enablement programs that close deals, such as competitive battlecards, ROI frameworks, impact studies, persona-level messaging, and objection-handling tools that the field uses.
  • Work directly with the CRO and sales leadership to align on segment priorities, demo and technical asset support, and deal-level narrative support.
  • Own win/loss intelligence and translate it into positioning improvements and enablement updates on a fast cadence.
• Team and Org Leadership
  • Lead and grow a global team of Product Marketers, fostering a culture of customer obsession, analytical rigor, cross-team momentum, and fast iteration.
  • Establish the structure and standards that make Product Marketing a competitive advantage at Vasion.
  • Serve as a key cross-functional executive, operating as a peer to Product, Sales, and Marketing leadership.
• Customer and Market Intelligence
  • Build an always-on insight engine for customers and usage, including customer interviews, win/loss analysis, competitive monitoring, and analyst engagement to inform product roadmap and marketing strategy.
  • Champion the voice of the customer inside Vasion, ensuring our roadmap reflects real-world needs.

How You’ll Measure Success

• Pipeline influenced by Product Marketing-led programs and launches.
• Win rate improvement in target segments, tied to competitive and messaging work.
• Platform adoption and expansion revenue from existing customers.
• Analyst ranking movement (e.g., named presence in key reports).
• Sales enablement utilization and deal impact (tracked through Seismic).
• GTM launches delivered on time, on strategy, with measurable outcomes.

Requirements

• 15+ years of product marketing experience in B2B SaaS, preferably with a track record at companies scaling past $100M ARR.
• 7+ years leading and scaling Product Marketing teams; you know how to recruit, develop, and retain top PMM talent.
• Proven category creation or category leadership experience.
• Fluency in AI-driven GTM; you understand how AI is changing buyer behavior, product packaging, and the commercial model for enterprise software.
• Deep cross-functional credibility; you've operated as a true peer to Product, Sales, and Marketing leadership.
• Analyst relations experience with Gartner, IDC, Forrester, or equivalent; you know how to move a company's position in a report.
• Experience marketing to technical and business buyers simultaneously; you can write a CIO brief and a sysadmin one-pager with equal conviction.
• Comfort with ambiguity and speed; you thrive in fast-moving environments, make good decisions without perfect information, and iterate without losing strategic direction.

Benefits

• Flexible work environment.
• Discretionary vacation bonus and flexible paid time off.
• Paid parental leave.
• Competitive pay.
• A full suite of traditional benefits (health, dental, vision, etc.).
• Training and advancement opportunities.
• 401k with company match and immediate vesting.
• Financial wellness education.
• Company-contributed HSA.
• Mental wellness support.
• Onsite perks: gym, pickleball, snacks & drinks, arcade, theater room, etc.

Core Values

• Disruptive Visionaries: Our customers are the heroes, and our role is to guide them by truly listening and identifying their needs.
• Relationship Builders: We treat people as people, building strong relationships through empathy, compassion, and honest communication.
• Candor Seekers: Candid conversations are critical to achieving objectives; we nurture a culture of caring personally and challenging directly.
• Action Owners: Every employee takes ownership of failures and develops a plan to win, regardless of tenure or circumstance.