Vice President, Product Marketing

About the role

For our client, we are seeking a Vice President, Product Marketing to join the team of a leader in the Enterprise Technology space. This executive will shape the product marketing strategy for a fast-growing technology business, with a focus on market positioning, product differentiation, and customer value. The role will partner closely with Product, GTM, and Marketing teams to translate complex capabilities into clear narratives that resonate with buyers and customers. It will also help drive launches, pricing and packaging decisions, and industry-specific messaging that supports growth.

Location

Salt Lake City, UT — US-based candidates only; no visa sponsorship available.

Compensation

$250,000 – $300,000 annually.

Responsibilities

• Develop a deep understanding of the company's products, technology, and market landscape
• Translate customer perspectives into measurable product value and business outcomes
• Create and maintain a strategic narrative that strengthens market positioning and differentiation
• Drive product launches to support growth and customer engagement
• Use AI tools to streamline knowledge sharing across teams
• Craft tailored value propositions for key industries and buyer personas
• Collaborate on evolving pricing and packaging strategies that align with customer needs

Qualifications

• 15+ years of product marketing experience, preferably in B2B SaaS, with a strong track record of differentiation
• Experience positioning complex AI products in emerging markets with a focus on customer outcomes
• Strong technical curiosity with the ability to understand product details and translate them into customer value
• Proficiency in using AI tools to improve marketing effectiveness and deliver timely, tailored content
• Experience leading large product marketing teams, particularly in high-growth organizations with $500M+ ARR
• Demonstrated cross-functional collaboration skills with GTM, Product, and Marketing teams
• Customer-centric mindset with a passion for building compelling market narratives

Benefits

• Variety of medical, dental, and vision plans for you and your family
• Flexible wellness stipend through a wellbeing fund
• Mental health benefits including covered therapy and coaching
• 401(k) program for future investment
• Education and learning stipend for personal and professional development
• Flexible vacation policy for a balanced work-life blend
• Paid parental leave support
• Quarterly company-wide recharge days for wellness
• Work-from-home stipend for remote work success