Vice President, Product Marketing
About the Company
Aeris Communications Inc. is a global leader in cellular IoT with over 30 years of experience, powering connected solutions across automotive, utilities and energy, fleet management and logistics, medical devices, and manufacturing. Aeris supports a global ecosystem of 7,000 enterprise customers, 30 mobile network operator partners, more than 115 million connected devices, and 45 million connected cars worldwide. Through secure, scalable, and borderless connectivity solutions, Aeris helps organizations simplify operations, improve performance, and accelerate growth in an increasingly connected world.
About the Role
Join Aeris as VP of Product Marketing and step into a role with significant whitespace to build the product marketing organization and processes you've envisioned within a growing and entrenched business. This is a unique opportunity to transform a function that has lacked effective leadership, turning around a backlog of critical work while establishing scalable structure and processes. You'll translate cutting-edge IoT connectivity features into compelling market positioning, build competitive intelligence, and drive go-to-market strategy in a business where your impact on revenue and customer engagement will be immediately visible.
Responsibilities
- Translate complex cellular networking and IoT connectivity features into positioning statements that resonate with target markets.
- Own competitive intelligence function, developing deep understanding of how Aeris differentiates from Cisco/Jasper, Ericsson, Microsoft, and other key competitors.
- Create compelling value propositions, battle cards, datasheets, and whitepapers that enable sales success.
- Coordinate product launches across cross-functional teams, ensuring seamless execution from product development to market delivery.
- Drive campaign management, sales enablement, and market readiness initiatives.
- Establish and own quarterly PI process gates, defining readiness criteria including documentation, campaigns, enablement, and sales training.
- Develop comprehensive customer persona and segmentation strategies for vertical and subvertical targeting.
- Lead win/loss analysis and market trend identification to inform product and positioning strategies.
- Engage with industry analysts to enhance market presence and thought leadership.
- Define and implement mature product development lifecycle processes to support rapid business growth.
- Lead pricing and packaging strategy development backed by market research and competitive analysis.
- Build scalable frameworks for consistent and repeatable product launch processes.
Requirements
- Deep background in cellular networking, telecom infrastructure, or IoT connectivity products.
- Proven track record translating highly technical capabilities into customer-resonant messaging with measurable market impact.
- Experience building product marketing structure and processes in organizations lacking formal frameworks.
- Demonstrated expertise in positioning, competitive intelligence, and go-to-market strategy execution.
- Strong background in customer segmentation, persona development, and vertical market targeting.
- Experience leading pricing and packaging strategy supported by market research and competitive analysis.
- Track record of successful cross-functional collaboration with product management, sales, and marketing teams.
Pay
The salary range for this role is $250,000 USD per year (Santa Clara, CA).
Benefits
- Paid time off
- Medical, dental, and vision insurance
- 401(k) retirement plan