Jobs · Marketing

Vice President, Product Marketing

Ladders · United States · 1 wk ago
RemoteRemoteMarketing$180k–$220k/yrFull-time

This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a technology-driven environment.

Location: Remote - US based candidates only, no visa sponsorship available

Responsibilities

  • Define and execute global product marketing strategy for the company Platform
  • Lead portfolio positioning and messaging to reinforce market leadership
  • Develop global go-to-market strategies for product launches and growth initiatives
  • Act as a thought leader and spokesperson at industry events and with key stakeholders
  • Drive analyst relations to strengthen positioning with analysts like Gartner and Forrester
  • Build and lead a high-performing product marketing team with aligned KPIs
  • Collaborate with cross-functional teams to enhance customer engagement and sales effectiveness

Qualifications

  • 15+ years in product marketing or related leadership, preferably in enterprise software, SaaS, or observability sectors
  • Proven leadership experience at a Senior Director or VP level in product marketing organizations
  • Expertise in product positioning, messaging, and go-to-market strategies
  • Strong understanding of observability, AIOps, and Digital Experience Management technologies
  • Demonstrated success in driving business growth and market differentiation
  • Exceptional skills in executive communication and storytelling

Pay

$180,000 – $220,000 annually

Benefits

  • Flexible workplace policies to promote work-life balance
  • Access to employee resource groups for community and support
  • Opportunities for learning and development to foster career growth
  • Career progression pathways to guide employee advancement
  • Participation in community engagement initiatives for social impact
  • Global employee wellness programs supporting overall well-being

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