Vice President, Omnichannel MarTech

About the role

As a VP, Omnichannel MarTech at Real Chemistry, you will lead the strategy, build, and scale of omnichannel capabilities across healthcare providers (HCP) and patient ecosystems. This role requires hands-on experience delivering omnichannel solutions in the pharmaceutical industry and a strong understanding of how data, technology, and engagement come together.

Responsibilities

• Define and drive the omnichannel MarTech roadmap aligned to commercial, medical, and patient strategies, building scalable, connected HCP and patient ecosystems
• Lead design and delivery across Veeva, Salesforce, and broader MarTech platforms, ensuring seamless integration across CRM, data, media, and patient services
• Assess and evolve client ecosystems, leading platform migrations, integration improvements, and phased modernization efforts without disrupting in-market programs
• Establish the operating model, governance, and workflows across teams and partners to enable efficient, compliant omnichannel delivery
• Ensure solutions are built for regulated environments, incorporating consent, privacy (HIPAA, GDPR, CCPA), and MLR/PRC requirements from the start
• Contribute to scoping, solutioning, and engagement models, with a strong understanding of procurement, SOWs, and complex stakeholder environments
• Build and align cross-functional teams, and act as a senior advisor to leadership and clients on omnichannel maturity and opportunity

Requirements

12 to 15+ years of experience across MarTech, digital, omnichannel, or commercial technology, with strong pharma exposure

• Hands-on experience delivering omnichannel solutions across platforms such as Veeva, Salesforce, Adobe, and related engagement, data, or consent tools
• Strong understanding of journey orchestration, data integration, APIs, platform architecture, and real-time or near-real-time decisioning
• Familiarity with commercial operations, field enablement, and the intersection of personal and non-personal promotion
• Experience supporting large-scale transformation efforts, including ecosystem audits, phased roadmaps, platform migrations, and vendor transitions
• Strong client-facing presence, with the ability to translate technical capability into business value

Qualifications

• Strong point of view on how data, tech, and engagement come together
• Operate comfortably in complexity and influence across teams without direct authority
• Thrive in an environment that is evolving and expect to shape what comes next

Skills

• Builder mindset, able to take omnichannel from concept to reality in pharma
• Experience operating in regulated environments with clear knowledge of privacy, consent, compliance, and review workflows
• Familiarity with commercial operations, field enablement, and the intersection of personal and non-personal promotion
• Experience supporting large-scale transformation efforts, including ecosystem audits, phased roadmaps, platform migrations, and vendor transitions
• Strong client-facing presence, with the ability to translate technical capability into business value

Benefits

• Comprehensive benefit program and perks tailored to your region
• Free snacks in offices, generous holiday and paid time off
• Options for private medical, dental, and vision plans
• Savings for the future
• Mental wellness coaching and support
• Access to more than 13,000 online classes with LinkedIn Learning

Pay

$160,000 - $208,000