Vice President, Global Omnichannel Marketing & Innovation

Job Summary

Marriott International is entering a new chapter of growth and evolution. The VP, Global Omnichannel Marketing & Innovation will lead the development of a world-class, audience-led, fully integrated marketing engine that drives growth, efficiency, and customer lifetime value across five continents and 30+ brands. This leader oversees global paid and owned marketing, across media, loyalty, promo and lifecycle marketing, and direct marketing channels—email, SMS, and mobile app—ensuring the brand is maximizing opportunities and showing up cohesively and effectively across the entire customer journey.

Core Work Activities

• Global Omnichannel & Full-Funnel Strategy

• Lead a unified global omnichannel marketing strategy spanning awareness, consideration, conversion, retention, and loyalty.
• Ensure seamless integration across paid media, owned channels, and on-platform experiences.
• Advance audience-first strategies that drive relevance, efficiency, and lifetime value.

• Paid Media Leadership

• Guide global paid media strategy across channels including search, paid social, display, video, affiliate, and emerging AI platforms.
• Lead full-funnel planning, activation, and optimization in partnership with continent marketing teams.
• Ensure media investments balance performance rigor with long-term brand-building objectives.
• Partner with marketing strategy and data & analytics teams to monitor the performance of omnichannel marketing efforts to achieve brand and business KPIs.
• Monitor spend and performance results to ensure each channel delivers against enterprise targets and KPIs.

• Owned Channels, Loyalty & Lifecycle Marketing

• Oversee all owned direct channels including email, SMS, and mobile app to strengthen enrollment, contactability, mobile app downloads, member engagement, and point-based transactions.
• Lead global loyalty, promo, and lifecycle marketing strategies that deepen engagement and increase customer lifetime value.
• Ensure personalized, data-driven journeys across acquisition, onboarding, engagement, reactivation, and retention.
• Responsible for achieving company revenue targets across global promotion, lifecycle, and loyalty initiatives.

• Global Media Investment & Budget Management

• Partner with Global Marketing Strategy, budgeting and planning teams to provide clear investment guidance, frameworks, and guardrails that support continent and enterprise goals.
• Manage the global media budget, including allocation, pacing, optimization, and ROI measurement.
• Drive financial discipline while identifying opportunities to scale high-performing channels and audiences.
• Support the Global Marketing Strategy teams with MMM analysis, monitoring, and integration into media planning and performance measurement.
• Partner with finance on funding sources, and investment approaches that maximize enterprise value.
• Contribute to quarterly business reviews with clear analysis of omnichannel performance and business impact.

• Agency & Vendor Partnerships

• Serve as the global lead for relationships with external media agencies and key vendors across owned and paid channels.
• Ensure partners deliver strategic guidance, innovation, and best-in-class execution across channels.
• Oversee scopes, performance, and governance models to maximize value and impact.
• Lead global media briefings for key portfolio moments, ensuring coordinated activation across agency partners and continent teams.

• Audience Strategy, Orchestration & Activation

• Guide global audience strategy across paid and owned channels, including segmentation, targeting, and activation.
• Partner with data, CRM, and Martech teams to ensure audience strategies are implemented effectively across platforms.
• Champion responsible and innovative use of first-party and third party data to drive personalization and performance.

• Marketing Technology & Enablement

• Act as a key strategic partner to digital and marketing technology teams, ensuring technology investments support marketing needs.
• Partner on roadmap development, platform evaluation, and capability build-outs that support omnichannel execution.
• Ensure tools, platforms, and data infrastructure enable scale, automation, and measurement.

• Measurement, Insights & Optimization

• Define clear performance frameworks and success metrics, across paid, owned, and lifecycle channels.
• Ensure consistent, actionable reporting and insights sharing across regions.
• Translate performance data into clear recommendations that guide investment decisions.

• Leadership & Ways of Working

• Build and lead a high-performing global team.
• Establish best-in-class ways of working, governance, and collaboration models across regions and functions.
• Act as a senior marketing voice internally, influencing leadership and advocating for the customer.