Vice President of Unit Growth Integration

CORE PURPOSE

To lead and continuously improve the systems, processes, partnerships, and organizational capabilities required to deliver predictable, high-velocity unit growth across the Crunch franchise system.

KEY RESPONSIBILITIES

• Development Execution & Growth Delivery
  • Reduce cycle time from LOI to opening.
  • Eliminate development bottlenecks and improve speed-to-open.
  • Ensure consistent execution of prototype and brand standards.
  • Deliver predictable opening readiness and on-time openings across all markets.
• Program & Portfolio Management
  • Own development pipeline forecasting from LOI through opening.
  • Manage critical path timelines across all projects.
  • Maintain visibility into development performance, cost variance, cycle times, and contractor effectiveness.
  • Drive accountability, transparency, and predictability throughout the development lifecycle.
• Franchisee Economics & Capital Discipline
  • Ensure development decisions support franchisee profitability and long-term growth.
  • Maintain disciplined CapEx management and cost predictability.
  • Optimize vendor and contractor relationships.
  • Evaluate development initiatives through the lens of ROI, scalability, and unit-level economics.
• Franchisee & Stakeholder Leadership
  • Build trusted relationships with franchisees and development partners.
  • Establish clear expectations, accountability, and communication standards.
  • Coach franchisees through the development process while protecting system standards.
  • Resolve issues proactively and escalate risks appropriately.
• Organizational & Strategic Leadership
  • Assess organizational readiness to achieve annual development targets.
  • Identify and mitigate constraints to future growth.
  • Lead and develop a high-performing development organization.
  • Build scalable vendor, consultant, and contractor networks.
  • Partner with executive leadership on long-term growth planning and execution.
• Executive Problem Solving & Risk Management
  • Lead effectively in a fast-paced environment with competing priorities.
  • Resolve project delays and recover schedules quickly.
  • Navigate uncertainty with professionalism, clarity, and decisiveness.
  • Provide executive-level visibility into development risks, performance, and forecast accuracy.

KEY LEADERSHIP COMPETENCIES

• Builder: Deep expertise in construction, development, and project execution.
• Operator: Creates scalable systems, processes, and accountability structures.
• Business Leader: Understands franchisee economics, capital deployment, and enterprise value creation.
• Influencer: Aligns franchisees, vendors, stakeholders, and executives around shared objectives.
• Change Agent: Continuously improves systems, processes, and organizational capabilities.

IDEAL CANDIDATE PROFILE

• Bachelor’s degree in Construction Management, Engineering, Architecture, Real Estate, Business, or related field; advanced degree preferred.
• 15+ years of leadership experience in construction, development, real estate, or multi-unit growth environments.
• Proven success scaling franchise, retail, fitness, restaurant, or hospitality development programs.
• Experience supporting organizations delivering 50+ annual openings.
• Strong understanding of construction, real estate, franchise economics, and capital planning.
• Demonstrated ability to lead cross-functional teams and influence without direct authority.
• Executive presence with strong communication and stakeholder management skills.
• Proven ability to improve speed-to-open while maintaining quality, consistency, and financial discipline.

BENEFITS

• Generous, flexible paid time off
• 401(k) plan with discretionary matching opportunities
• Comprehensive medical, dental, and vision benefits
• Health savings and flexible spending accounts
• Basic life and AD&D insurance, plus short term and long term disability coverage
• Employee Assistance Plan
• Education assistance program
• Free Crunch Gym Membership across all clubs nationwide
• Milestone Anniversary Recognition program

COMPETITIVE COMPENSATION PLAN

The Vice President of Unit Growth Integration will be compensated competitively based on experience and qualifications.

APPLY HERE

Interested candidates can apply by submitting their resume and cover letter to [insert application email address].

LEARN MORE ABOUT CRUNCH

Learn about our mission, values, and culture at crunchfitness.com/about.

CRUNCH FITNESS

Crunch Fitness is a rapidly expanding fitness brand with over 465 franchised and corporate owned gyms globally. Our unfiltered philosophy of No Judgments drives us to create a gym and community for all. We believe in making serious fitness fun by fusing exercise with entertainment and innovation.

LEAD. INSPIRE. SUCCEED.

Crunch is a No Judgment Gym that believes in making serious exercise fun by fusing fitness and entertainment. Looking to combine work, fitness and fun? Working at Crunch is more than a job, it’s an opportunity to inspire others to reach their fitness goals. Our ‘No Judgments’ philosophy attracts a diverse and welcoming group of professionals and makes Crunch an amazing company to work for.