Vice President of Growth
Growth Strategy & Market Expansion
Develop and lead a multi-year growth strategy across key segments and geographies that positions the company as the leader in community-based care.
Assess markets through customer insights, competitive analysis, and regulatory dynamics.
Translate strategy into annual growth plans with clear targets, budgets, and KPIs.
Go-to-Market & Commercial Design
Create segment-specific go-to-market playbooks that drive tangible results—from positioning and messaging to referral strategies and conversion optimization.
Lead launch planning for new services and market entries in partnership with Operations and Workforce teams.
Develop standardized sales and growth enablement tools to support consistent field execution.
Channel & Partnership Growth
Build and scale the enterprise growth approach for Veterans Administration (VA) services, including state-level strategies and referral engagement models.
Partner with operations leadership to accelerate IDD expansion across priority states.
Identify and structure strategic partnerships that extend reach and strengthen referral pipelines.
Demand Generation & Performance Management
Own the growth marketing engine end-to-end, from field marketing and community events to strategic referral programs and innovative digital efforts.
Define and monitor performance metrics such as lead generation, referral activation, conversion rates, and census or hours growth.
Lead regular growth reviews with executive and field leaders to drive accountability and continuous improvement.
Leadership & Cross-Functional Collaboration
Build and lead a high-performing central growth team while influencing regional and market leaders across a matrixed organization.
Serve as a key growth partner to Operations, Recruiting, Revenue Cycle, and Marketing teams.
Foster a disciplined, data-driven, and mission-aligned approach to growth.
About Our Line of Business
All Ways Caring HomeCare delivers quality, compassionate, and individualized care and support that helps people in need of assistance stay at home – all while maximizing their dignity, privacy, and independence.
Services include personal care and homemaking programs, professional nursing, older adult care management, Alzheimer’s/dementia care, respite care, and other programs.