Vice President of Growth

Responsibilities

• Develop and execute a comprehensive enterprise growth strategy aligned with organizational goals and financial targets.
• Establish growth objectives, admissions targets, and key performance indicators across all growth functions.
• Drive sustainable patient acquisition, census growth, and revenue expansion across service lines and markets.
• Lead the development and execution of integrated marketing strategies across digital, traditional, and community channels.
• Oversee digital marketing, paid media, SEO, website strategy, content development, analytics, and campaign management.
• Lead business development efforts to strengthen referral relationships and drive patient admissions.
• Develop strategic partnerships with healthcare providers, hospitals, payors, correctional systems, employers, and community organizations.
• Expand referral networks and identify new sources of patient acquisition.
• Lead patient navigation teams to ensure effective patient engagement and support throughout the admissions journey.
• Establish processes and performance standards that improve patient experience and conversion outcomes.
• Align patient navigation activities with marketing campaigns, referral initiatives, and organizational growth priorities.
• Develop and oversee the organization's alumni engagement strategy.
• Create programs that strengthen long-term patient relationships and support recovery engagement.
• Leverage alumni networks to enhance community outreach, referrals, testimonials, and brand advocacy.
• Develop and maintain reporting systems that provide visibility into the patient acquisition funnel and growth performance.
• Monitor and analyze admissions trends, referral performance, marketing effectiveness, and revenue outcomes.
• Establish dashboards and performance reporting for executive leadership and key stakeholders.
• Build, lead, and develop high-performing teams across marketing, business development, patient navigation, alumni engagement, and growth operations.
• Create a results-oriented culture focused on growth, accountability, collaboration, and patient-centered service.

Qualifications

• A minimum of 10 years of progressive leadership experience in healthcare growth, business development, marketing, or sales leadership roles.
• Demonstrated success driving admissions growth, revenue expansion, market share growth, and referral development.
• Experience managing significant marketing and business development budgets.
• Proven ability to lead cross-functional teams and influence organizational strategy.
• Healthcare marketing and patient acquisition experience.
• Data analytics and performance management experience.
• Financial acumen and budget oversight.
• Strong executive communication and presentation skills.
• A current valid driver’s license in good standing in state of employment and be insurable by the designated carrier.
• This role is required to drive for company purposes.
• Travel up to 35% may be required to conduct site visits, attend meetings and conferences.
• Overnight travel may be expected for this role.
• A bachelor's degree required, master's degree preferred.
• PREFERRED: Multi-site healthcare experience, experience leading both marketing and business development functions.

Benefits

• 18 days PTO (Paid Time Off)
• 401k with company match
• Company sponsored ongoing training and certification opportunities.
• Full comprehensive benefits package including medical, dental, vision, short term disability, long term disability and accident insurance.
• Substance Use Disorder Treatment and Recovery Loan Repayment Program (STAR LRP).
• Discounted tuition and scholarships through Capella University.