Vice President of New Business Development

Company Overview:

For over 50 years, Wunder-Bar, a Middleby Company, has been at the forefront of beverage dispensing innovation. We have built a legacy of exceptional product development, unmatched customer satisfaction, and superior operational performance. Our commitment to quality and service remains unwavering, as we continue to set the global standard for beverage dispensing solutions.

We offer a comprehensive range of beverage dispensing systems such as beverage towers, non-carbonated bubblers, nitro beverage dispensing systems, and coffee equipment. We also provide innovative dispensing solutions for pizza sauce and condiments.

At Wunder-Bar, we understand that value and service are crucial to our success. We are committed to maintaining this philosophy now and into the future, as we continue to lead the way in beverage and food dispensing innovation. Our relentless drive for excellence has extended into a variety of new dispensing systems, ensuring that we stay ahead of the curve and continue to meet the evolving needs of our customers.

Main Responsibilities

• Develop and execute business development strategies to drive revenue growth and market expansion.
• Identify, evaluate, and prioritize new business opportunities, strategic partnerships, and alliances across key markets and channels.
• Lead negotiations and close high-value deals that align with company growth and profitability objectives.
• Collaborate with the executive leadership team to align new business initiatives with corporate strategy, financial goals, and long-term vision.
• Conduct market research and competitive analysis to identify emerging trends, customer needs, and white-space opportunities, particularly within the coffee and food service industries.
• Build, manage, and expand relationships with key clients, national and regional chains, distributors, and industry partners.
• Oversee new-business sales cycle, from lead generation through contract execution and implementation.
• Lead, mentor, and develop a high-performing business development and sales team, establishing clear goals, KPIs, and accountability.
• Partner cross-functionally with marketing, product development, operations, and finance to ensure market-aligned offerings and successful go-to-market execution.
• Represent the company at industry events, trade shows, and conferences to enhance brand visibility and generate strategic leads.
• Maintain deep industry expertise, providing market feedback and insights to inform product innovation and strategic planning.

Qualifications

• Minimum of 10+ years of progressive sales and business development experience within the coffee, beverage equipment, or foodservice industry.
• Proven track record of driving revenue growth through new business development, territory management, and consistent achievement of sales targets.
• Exceptional communication, presentation, and negotiation skills with the ability to influence stakeholders at all organizational levels.
• Demonstrated ability to operate independently in a remote, field-based role while managing travel.

Benefits

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• Collaborative and innovative work environment.
• Health, dental, and vision insurance.
• Retail savings plan.
• Paid time off and holidays.

Physical & Mental Requirements

• Ability to work in a lab, manufacturing, or office environment.
• Usually minimal lifting (up to 10-20 lbs), such as carrying office supplies, laptops, or files.
• Strong attention to detail and focus for prolonged periods.
• Ability to travel occasionally for on-site support or vendor collaboration.

Work Environment

• Standard office, lab, and manufacturing settings.
• Exposure to mechanical and electrical equipment.
• Safety protocols must be followed when working with high-voltage components or machinery.

California Employment Compliance

• This position complies with all applicable California labor laws, including wage and hour laws, anti-discrimination protections, and workplace safety requirements.
• Employees in California are entitled to meal and rest breaks as mandated by state law.
• This role complies with the California Fair Pay Act, ensuring equal pay for substantially similar work.
• Reasonable accommodations will be provided to qualified individuals with disabilities as required under the California Fair Employment and Housing Act (FEHA).
• All personal employee data is handled in accordance with the California Consumer Privacy Act (CCPA).