Vice President of Marketing & Communications

Qualifications

• Bachelor’s degree in marketing, Communications, Public Relations, or related field required; Master’s degree preferred.
• Minimum of 8 years of progressively responsible leadership experience in marketing and communications; nonprofit or mission-driven experience preferred.
• Demonstrated experience in brand management, storytelling, and communications strategy within a multi-site or complex organization.
• Strong written, verbal, and interpersonal communication skills.
• Ability to relate effectively to diverse groups of people from all social and economic segments of the community.
• YMCA Organizational Leader certification preferred or ability to obtain within required timeframe.

Essential Functions

• Brand Management & Mission Alignment
• Serves as the association’s lead brand steward, maintaining brand integrity, consistency, and voice across all locations, programs, and communication channels.
• Develops and implements association-wide brand standards, messaging frameworks, and visual identity guidelines.
• Educates staff and volunteers on brand usage and cause-driven messaging to ensure alignment and consistency.
• Cause-Driven Storytelling & Communications
• Leads storytelling strategies that clearly communicate the YMCA’s charitable purpose, people-first impact, and role as a community convener.
• Oversee internal and external communications including digital platforms, social media, media relations, executive communications, and crisis communications.
• Ensures communication elevates impact stories, outcomes, and transformation rather than focusing solely on programs or facilities.
• Supports development, membership, and advocacy initiatives through compelling messaging and integrated campaigns. Including development of publications but not limited to annual reports, brochures, videos, social media, and websites.
• Supports with collaboration and idea generation with all departments to cultivate a higher level of experience across all events and strategies.
• Marketing Strategy & Organizational Growth
• Develops and executes comprehensive marketing strategies that support membership growth, engagement, retention, and community reach.
• Collaborates with Membership, Operations, Development, and Branch leadership to align marketing efforts with organizational priorities and business objectives.
• Utilizes market research, data, and performance metrics to inform strategy, messaging, and resource allocation.
• Maintains awareness of trends, public perception, and community needs to strengthen relevance and responsiveness.
• Seeks and solidifies sponsors, partnerships, and collaborations to further advertising and promotion of the YMCA and promote service to the community.
• Oversees publications including program guides, brochures, flyers and banners for all branches and special events.
• Develops and manages budget for all aspects of advertising, marketing and public relations for the YMCA.
• Leadership & Talent Development
• Provides leadership, supervision, and professional development for the marketing and communications team. Including leadership of the Marketing Committee.
• Establishes clear goals, performance expectations, and accountability measures.
• Creates a culture of collaboration, innovation, and continuous improvement.
• Manages the department budget and external vendor relationships to ensure fiscal responsibility and effectiveness.

Required Certifications

• Current CPR, First Aid/AED or within 30 days of hire; YMCA Safety Trainings

Benefits Include

• YMCA Family Membership
• Program Discounts
• Comprehensive Benefits
• (Medical, Dental, Vision, Long & Short Term Disability, Life Insurance)
• 12% Employer-Funded Retirement Plan (Once Eligible)
• Generous PTO
• 8 Paid Holidays
• Troy University Tuition Discount for Staff and Dependents
• Professional Development Opportunities & trainings