Vice President of Marketing & Communications

Responsibilities

• Own and evolve the HITT brand strategy.
• Define where the brand needs to go, build the case for investment, and drive execution across every expression of the firm.
• Serve as the firm’s chief brand steward: setting standards, protecting equity, and ensuring HITT’s identity is consistently and compellingly represented across all platforms, environments, and audiences.
• Identify brand gaps and opportunities as the firm grows into new markets, sectors, and geographies; develop strategies to expand brand reach without diluting brand integrity.
• Lead brand positioning work in partnership with executive leadership, translating business strategy into a brand narrative that resonates with clients, prospects, recruits, and the broader industry.
• Establish and track brand health metrics; use data and insight to continuously sharpen positioning and demonstrate brand value to leadership.
• Set the vision for HITT’s integrated marketing strategy, ensuring brand, communications, and pursuit efforts work in concert to advance a single, coherent story about the firm.
• Drive the development of campaigns, content, and thought leadership that build HITT’s reputation, deepen client relationships, and differentiate the firm in the market.
• Oversee HITT’s communications function including media relations, executive communications, internal communications, and crisis response, and ensure every message reinforces brand positioning.
• Guide advertising strategy and channel investment to maximize brand visibility and impact across external and internal audiences.
• Ensure that internal communications and employer brand initiatives reflect and reinforce HITT’s external brand identity, creating a coherent experience for team members and clients alike.
• Elevate the brand expression in every pursuit and proposal — ensuring HITT’s marketing materials, RFP responses, and presentations are a competitive advantage, not a commodity.
• Champion a brand-consistent client experience from first contact through project delivery, partnering with Business Development and Operations to embed brand standards across the client journey.
• Collaborate with sector and regional leadership to develop market-specific brand strategies that support pipeline growth while maintaining firm-wide brand coherence.
• Establish KPIs and reporting frameworks that connect brand and marketing activity to measurable business outcomes.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 15+ years of progressive experience in marketing, brand, or communications leadership, with demonstrated success building or significantly advancing a corporate brand.
• Demonstrated success leading, developing, and retaining a large, multi-disciplinary marketing team; experience managing director-level leaders and building a department culture of accountability and excellence.
• Proven track record as a brand strategist: someone who has shaped positioning, driven brand evolution, and connected brand investment to business results.
• Deep expertise across the full marketing mix — brand strategy, integrated communications, content and digital, pursuits/proposals, and client experience.
• Experience leading an integrated marketing function in a large, complex organization; professional services or B2B industry experience is strongly preferred; A/E/C is a plus but not required.
• Executive-level communication and presentation skills; able to build conviction around brand strategy with C-suite, ownership, and external audiences.
• Strong creative judgment and a sharp eye for what elevates a brand and the confidence to push the work until it gets there.
• Collaborative, cross-functional operator with the influence and credibility to align leaders across a complex organization around a shared brand vision.
• Strong financial acumen; experience developing and managing enterprise-level marketing budgets.
• Proficiency in marketing technology platforms including CRM (Microsoft Dynamics preferred), marketing automation, content management systems, and analytics tools.
• Pioneering ability to identify, evaluate, and champion new tools and technologies (including AI) that improve the capability, output, and impact of a marketing and communications team.