Vice President of Marketing, Brand Leadership (Hybrid)

Responsibilities

• Develops brand, marketing, and sales strategies for assigned authors and manages the execution and coordination of those strategies across the company.
• Leads the process of creating, implementing, (and revising, as necessary) a brand messaging document for each brand author, which is the touchstone document for each brand author.
• Runs point on strategic planning (including market research) for brand authors, with the goal of maintaining ideal release timing and annualizing brand revenue.
• Analyzes author sales reports prior to brand leadership team (BLT) meetings and reviews trends and opportunities with the publisher.
• Oversees product development, marketing efforts, and sales initiatives for assigned brands across HCCP.
• Identifies online media outlets, executes media buy, sets up target audiences, budgets, and bids.
• This position will be responsible for running campaigns on Amazon, Facebook/Instagram, Google, YouTube, Pinterest, etc.
• Makes real-time adjustments to digital ad campaigns.
• Participates in sales conference and potential external partner presentations.
• Manages creation of digital marketing assets (online ads, emails, web pages, graphics, video ads, etc.) for internal and external email lists, blogs, affiliates, paid search, and social media marketing.
• Serves as a liaison between each brand author, the author’s representatives, and HCCP employees.
• Develops and manages a productive professional relationship with each brand author and team.
• Communicates frequently with brand authors about marketplace achievements, sales milestones, and the like.
• Manages key action items for each brand author that includes outstanding actions, owners, due dates, and status.
• Follows up as necessary with HCCP employees to ensure that commitments are fulfilled on a timely basis.
• Prepares the agenda and leads all brand author meetings and conference calls.
• Ensures that relevant notes and action steps are captured and distributed and desired outcomes are achieved.
• Facilitates planning for offsite and Nashville author meetings.
• Maintains a master brand publishing plan for each brand author, updates the plan as needed, and notifies all stakeholders.
• Manage marketing manager, aiding in prioritization process, providing daily marketing leadership, and tracking performance.
• Develop, manage, and optimize the primary marketing budget for assigned author in conjunction with the Publisher.

Qualifications

• Deep understanding of marketing strategy and brand management required.
• Understanding of basic financial reporting and sales trend analysis required.
• Familiarity with the assigned brands—and an affinity for the core message of each are valuable.
• Knowledge of the book publishing process and marketing and distribution trends affecting the publishing industry preferred.
• Extensive experience (7-10+ years) in multiple phases of marketing and publicity, including promotion, merchandising, packaging, and master strategy.
• Expertise in brand management and strategic planning.
• Minimum 7 years in publishing preferred and two or more years in a leadership role preferred.
• Bachelor’s degree, preferably in business, marketing, or communication. Master’s degree is a plus.
• Knowledge of the book general and Christian markets, strongly preferred.
• Knowledge of key competitors, authors, and agencies, as well as current content, branding, marketing, and sales trends, preferred.
• Strong analytical and metrics-based decision-making experience.
• Strong communication skills – both external communication to potential readers, as well as internal communication to facilitate the planning & execution of marketing strategies with core constituents including authors & agents.
• Technical proficiency with marketing tools and programs.
• Prowess in developing and maintaining strong professional relationships with colleagues and vendors.
• Proven ability to develop and maintain strong professional relationships with colleagues and vendors.
• Experience managing multiple, competing priorities, duties and/or projects.
• Strong organizational, time management skills with attention to detail.
• Exceptional written and verbal communication skills.
• Must be able to work independently under tight deadlines.
• Must possess the skill to set priorities and problem solve.
• Strong computer skills necessary, especially Word, Excel, PowerPoint, Teams/Zoom.
• Familiarly with AI (Jasper, ChatGPT), Photoshop, Illustrator, Canva, Survey Monkey, Mail Chimp, SailThru.
• Understanding of financial reporting and sales trend analysis, preferred.