Vice President of Marketing

About the role

The VP of Marketing will work directly with the President to strategize, execute, and optimize full-funnel marketing initiatives across paid media, lead generation, conversion optimization, and automated sales systems. This role is for someone who thrives in a high-stakes, performance-driven environment.

Key responsibilities

• Lead, mentor, and scale a 40-person in-house marketing team across paid media, creative, content, email and web

• Own the full-funnel marketing strategy from awareness through conversion and retention

• Translate company revenue goals into clear marketing strategies, budgets, and KPIs

• Direct an $15m annual ad budget across Meta, Google, YouTube, and emerging channels with relentless ROAS discipline

• Build and optimize lead generation engines that feed thousands of inbound leads per day to sales

• Own attribution, tracking, and reporting that connect ad spend to closed revenue

• Continuously test and optimize landing pages, funnels, offers, and creative to maximize conversion

• Partner with sales to align messaging, lead quality, and handoff for maximum yield per lead

• Build automated nurture and sales systems that compress time-to-close

• Uphold and elevate the Grant Cardone brand across every channel and touchpoint

• Drive a high-velocity creative engine — rapid launch, test cadence, and creative iteration

Qualifications

• Proven track record leading marketing at a high-growth direct response, education, or consulting company

• Mastery of full-funnel marketing — lead gen, conversion optimization, email/automation, and analytics

• Strong command of attribution, tracking, and ROI-driven decision making

• Experience leading and scaling a 20+ person marketing team

• Exceptional leadership, communication, and people-development skills

• Master of Revenue Operations and driving performance from ad click through sales conversion

Key success metrics

• Cost per qualified lead and cost per acquisition trend down quarter-over-quarter

• Return on ad spend (ROAS) improves across primary channels

• Daily qualified lead volume to sales grows predictably

• Funnel conversion rates improve at every stage

• Marketing-sourced revenue grows in line with company targets

Opportunity

A seat at the table of one of the fastest-growing, integrated business education ecosystems in the U.S. Full control of a marketing engine already producing 9 figures annually — with massive upside Direct collaboration with Grant Cardone’s executive team in a fast-paced, 10X culture Competitive base compensation plus lucrative performance-based incentives Access to world-class tools, resources, events, and a team committed to domination 10X TOTAL REWARDS

Commitment to diversity

Grant Cardone Enterprises recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates and partners.