Vice President of Marketing

Key Responsibilities

• Oversee marketing strategy and positioning for both residential and commercial product portfolios
• Partner closely with product management, sales, and operations to drive go-to-market success
• Identify market opportunities, customer segments, and product lifecycle strategies

Brand Management

• Define and maintain a strong, consistent brand identity across all channels
• Elevate brand presence in highly competitive and technical markets
• Ensure alignment of messaging across business units and product lines

Marketing Communications

• Lead development of compelling internal and external communications strategies
• Oversee content development including sales collateral, technical materials, and thought leadership
• Support executive and corporate communications initiatives

Advertising & Campaign Strategy

• Develop and execute multi-channel advertising strategies (digital and traditional)
• Manage agency relationships and campaign performance
• Optimize spend and ROI across paid media, events, and trade channels

Digital, Online & Social Media Marketing

• Drive digital transformation of marketing including website, SEO/SEM, and analytics
• Lead social media and online engagement strategies to build awareness and generate leads
• Implement marketing automation and data-driven campaign optimization

Leadership & Strategy

• Build, lead, and mentor a high-performing marketing organization
• Establish KPIs and performance metrics aligned with growth objectives
• Collaborate cross-functionally with sales, operations, and executive leadership

Qualifications

• 12+ years of progressive marketing experience, including leadership roles
• Proven success in manufacturing, industrial, or B2B product-based environments
• Strong experience managing multi-channel marketing, brand strategy, and product marketing
• Demonstrated expertise in digital marketing, demand generation, and analytics
• Experience supporting both residential (channel/distribution) and commercial (B2B/spec-driven) markets is highly preferred
• Ability to operate at both strategic and execution levels