Vice President of Affiliate Marketing

About the role

The VP of Affiliate will serve as the visionary leader for our affiliate practice, responsible for defining the next generation of performance-based partnerships. In an era defined by AI disruption, shifting search landscapes, and the "content-to-commerce" evolution, you will be the primary architect of strategies that keep our clients ahead of the curve.

Responsibilities

• Strategic Vision & Thought Leadership
• Future-Proofing: Anticipate the impact of AI, privacy changes, and search engine evolution on the affiliate ecosystem to pivot strategies proactively.
• Category Innovation: Transition the team from traditional lower-funnel management to sophisticated, content-led, full-funnel partnership ecosystems.
• Executive Presence: Act as the face of the affiliate department both internally and externally, contributing to the agency/company’s overall strategic roadmap.
• Client Partnerships & Growth
• High-Stakes Leadership: Serve as the most senior leader on the team and with clients, ensuring their affiliate programs align with broader business objectives and long-term growth.
• Consultative Selling: Partner with the business development team to lead pitches and identify expansion opportunities within existing accounts.
• Financial Stewardship: Own the financial health of the affiliate department, including margin management, resource allocation, and achieving aggressive ROI targets.
• Operational Excellence & Integration
• Omni-Channel Synergy: Break down internal silos by integrating affiliate strategies with other media channels (like Paid Social, SEO, Commerce, Influencer, etc.) to create a unified performance engine.
• Tech Stack Optimization: Evaluate and implement emerging technologies and tracking solutions to ensure "best-in-class" attribution and data integrity.
• Onboarding Governance: Oversee complex account transitions, ensuring innovative frameworks are established from day one.
• Team Mentorship & Culture Leadership
• Development: Mentor, teach and elevate Affiliate talent, fostering a culture of accountability, curiosity, and high performance.
• Resource Planning: Manage departmental headcount and organizational structure to support scaling without sacrificing quality.
• Player and Coach: In addition to growing the individuals on the team you are able to dig in and aid on client work day-to-day.

Qualifications

• Experience: 15+ years in digital marketing, with at least 10 years specializing in Affiliate/Partnership marketing and a minimum of 5 years in a senior leadership role.
• Proven Track Record: Demonstrated success in scaling complex, multi-million dollar affiliate programs across diverse verticals (B2C, B2B, Retail, etc.).
• Technical Mastery: Expert fluency in major affiliate networks (Impact, CJ, Rakuten, etc.) and a sophisticated understanding of multi-touch attribution models.
• Strategic Acumen: Exceptional ability to translate complex data into a compelling narrative for C-suite stakeholders.
• Inter-Agency and IAT unification: Strength in working with other teams to ensure Affiliate is an integrated channel within a media mix.
• Education: Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent experience preferred.

Skills

• Strong leadership and strategic vision
• Ability to manage and mentor a high-performing team
• Expertise in affiliate marketing networks and multi-touch attribution
• Excellent communication and presentation skills
• Ability to work effectively in a fast-paced, dynamic environment

Benefits

• Unlimited PTO
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100%
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity Parental Leave
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Pay

The annual base salary range for this roles' listed level is currently $160,000-$180,000 plus performance bonus of up to 25%.

Schedule

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.