Vice President Marketing, Rare Epilepsy

Vision and Strategic Leadership

The VP Rare Epilepsy Marketing, through practical and visionary leadership, is responsible for defining and executing the overall Rare Epilepsy marketing vision and commercialization strategy to drive successful brand performance, launch readiness, market shaping, and long-term business growth. This role leads all HCP and patient personal, non-personal, and omnichannel marketing efforts across the Rare Epilepsy portfolio, with a strong focus on patient and caregiver experience, disease-state education, customer engagement, and rare disease ecosystem development.

Marketing Capabilities and Processes

Lead the evolution of Rare Epilepsy marketing capabilities, processes, and organizational effectiveness to support launch excellence and long-term growth. Oversee HCP personal, patient, non-personal, and omnichannel marketing strategy and execution across the portfolio. Drive integrated customer engagement strategies tailored to rare disease and specialty neurology audiences. Leverage data, analytics, and customer insights to optimize marketing performance and business outcomes. Ensure alignment and execution across extended brand teams and cross-functional stakeholders. Establish best practices for brand planning, operational excellence, and launch preparedness. Ensure all marketing initiatives comply with healthcare regulations, industry standards, and company policies. Maintain a strong understanding of the competitive landscape, payer dynamics, treatment ecosystem, and emerging clinical developments within the rare epilepsy space.

Leader of People

Serves as a member of the BU Senior Leadership Team. Has mindset of enterprise leadership and holds individuals accountable across functions. Provides leadership across the extended brand team and key cross-functional partners. Aligns teams around strategic priorities and business objectives to drive execution and results. Develops, coaches, and empowers high-performing marketing leaders and teams. Build organizational capabilities to support launch excellence and long-term portfolio growth. Champions a culture of curiosity, adaptability, accountability, and collaboration. Recruit and retain top commercial talent, while building strong succession planning and organizational capability. Leads talent development and succession planning to ensure future organizational success.

Required Education, Experience and Skills

• Accredited bachelor’s degree.
• 12+ years of biopharmaceutical commercial experience including specialty therapeutics, sales, marketing, market access, or launch commercialization.
• 10+ years of specialty brand marketing experience, digital marketing, omnichannel strategy, and digital transformation.
• 5+ years of people leadership experience developing high-performing teams.
• Previous second-line leadership experience
• Strong command of strategic marketing, launch planning, customer engagement strategy, execution, and analytics.
• Experience developing disease-state education, market shaping, and customer engagement strategies.
• Strong analytical and data interpretation skills, with the ability to translate insights into actionable recommendations.
• Strong understanding of the patient, caregiver, and HCP experience within rare and specialty disease states.
• Enterprise mindset with the ability to drive measurable and sustainable business outcomes.
• Strong communication, relationship management, and cross-functional leadership skills.
• Demonstrated ability to influence across the organization and drive business growth.
• Strong executive presence and presentation skills.

PREFERRED Education, Experience and Skills

• Accredited MBA or master’s degree.
• Expertise in Neuro Rare, rare disease, epilepsy, or neurology pharmaceutical marketing.
• Experience leading successful product launch and pre-launch market development initiatives.
• Experience developing complex patient service and distribution/HUB models.
• Commercial cross-functional knowledge specific to specialty therapies and complex patient treatment journeys.
• Experience engaging advocacy organizations, centers of excellence, and specialty provider networks.
• Experience leading omnichannel marketing strategies across personal and non-personal promotion.
• Understanding of specialty access pathways, referral networks, and complex treatment journeys.

Travel

Willingness/Ability to travel approximately 30% of the time is required. Travel is primarily domestic, but occasional international travel is required. If based remotely, additional travel will be required to Deerfield, IL, to meet the needs of the role and the business.